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Trade Card of Flot, Stationer, A l'Image de Notre-Dame

Artist or maker:
Unknown
Date:
c 1759 {nd}
See Curatorial commentary.
Place of Production:
Paris, France
Medium:
woodcut and letterpress on paper
Type of Object:
woodcuts
trade cards
Accession number:
3686.1.2.4
One of a set, see others

Commentary

Brief Description

Trade card of Flot, paper merchant (marchand), At the Image of Our Lady. The image is woodcut, the text is letterpress. The design consists of a representation of the shop sign and a depiction of goods.

The card is divided into two registers by an uneven double rule. Above the rule, is an image of the Virgin and Child in an oval frame. This rests on a bound volume with clasps, which in turn rests on a writing desk.

On either side of the desk are cartons of paper, boxes, pen boxes and portfolios and bound books. Trophies of scrapers, quills, compasses and sheet music hang to either side of the oval frame. Another uneven double rule surrounds both the image and the text which terminates with a Vitruvian scroll ornament.

Curatorial Commentary

In 1759, the "Feuille nécessaire" included an advertisement for the stationer Flot, rue Saint-Honoré. I am grateful to Dena Goodman for this reference.

Phillippa Plock, 2008

Physical description

Dimensions (mm):
112 x 77
Physical Details:
single sheet, image and text size: 112 x 75
Transcription:
A LIMAGE. / NOS DRE DAME. / FLOT. Md. Rüe St. Honoré / visavis les Quinze vints vend / Toutes / Sortes de papier - / battu lavé verny. toutes sortes de papier dhollande. / et tout ce qui concerne le-criture (ecriture) a juste prix.
Translation:
At the Image of Our Lady. Flot, merchant. Rue Saint Honoré opposite the Quinze vints sells all sorts of paper - beaten, washed, coated, all sorts of Dutch paper and everything relating to writing at fair prices
Language:
French

History

Provenance:
Acquired by Baron Ferdinand de Rothschild (b.1839, d.1898) before 1897; inherited by his sister Alice de Rothschild (b.1847, d.1922); inherited by her great-nephew James de Rothschild (b.1878, d.1957); bequeathed to Waddesdon The Rothschild Collection (The National Trust) in 1957.
Part of:
Recueil d'adresses: A collection of sixteenth, seventeenth, eighteenth and nineteenth century French, German, Belgian, Swiss, Dutch, Italian and Spanish trade cards, labels, wrappers, advertisements and related commercial ephemera bound in four volumes. 3686.1-4
Collection:
Waddesdon, The Rothschild Collection (The National Trust)
Bequest of James de Rothschild, 1957

Bibliography

Related literature

Jacques Hillairet; Dictionnaire historique des rues de Paris; Paris; Éditions de Minuit; 1963. see Location of premises
John Grand-Carteret; Papeterie et papetiers de l'ancien temps; Paris; Georges Putois; 1913. p. 234, on Flot

Indexed terms

Other details

Location of Premises:
rue Saint-Honoré, Paris
(vis-à-vis les Quinze-Vignts), Hillairet, 1963, vol. 2, pp. 425-26: The former hospice des Quinze-Vignts is at no. 155 (definitively moved in 1780).
Shop Sign:
Image de Notre-Dame, A l'
Trades (Original Language):
papetier/Stationery goods activities
Products:
BATTU
PAPIER
LAVE
LAVÉ
PAPIER
PAPIER
VERNI
D
HOLLANDE
PAPIER
ECRITOIRES
ÉCRITOIRES
PLUMES
PORTEFEUILLES
BLANCS
LIVRES
A
MUSIQUE
PAPIER
REGLE
RÉGLÉ
À
GRATOIRS
COMPAS
BOITES
BOÎTES