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Trade Card of the François Brothers, Jewellers, Magazine de Grande Glaces et Miroirs

Artist or maker:
Unknown
Date:
1695-1715 {nd}
Dated stylistically and in relation to mirror production.
Place of Production:
Paris, France
Medium:
etching and engraving on paper
Type of Object:
etchings
trade cards
Accession number:
3686.1.3.5
One of a set, see others

Commentary

Brief Description

Trade card for a mirror and furniture shop kept by the François brothers (François Frères), merchant jewellers (marchand joailliers). The design consists of a representation of goods above a text area.

The upper section of the card has an etched image showing, clockwise from the upper left, a chandelier formed by a net of crystal garlands descending from a crown-like fixture decorated with fleurs-de-lis; a pier glass in a Bérainesque design, with an ornate frame with husk motifs, acanthus scrolls and human faces; a toilette mirror; a chest of drawers in the style of Charles André Boulle surmounted by a candelabra (girandolle de Cristal de Roche); a pier table (table de Marbre de façon avec leurs pieds Sculpté d'orée); a pile of velvet sacks decorated with gold braid on top of the table; as described in the engraved text. The whole is surrounded by a beaded rule.

Curatorial Commentary

On the successful production of large mirrors from around 1695 onwards, see Related documents.

Phillippa Plock, 2008

Physical description

Dimensions (mm):
289 x 196 (sheet size), 289 x 212 (mount size)
Physical Details:
single sheet mounted on paper, image and text size: 286 x 194 (sheet trimmed to or within plate mark)
Transcription:
MAGAZIN / DE GRANDE GLACES ET MIROIRS. [L]ES FRANCOIS FRERES Marchand joüailliers demeurant / [Pa]ris au milieu de la rüe neuve du Roulle, entre le Pont Neuf et l'Eglise de [S]t. / [Eus]tache, Vendant Miroirs de touttes les grandeurs, enréchies d'ornemens [...] / [...]es Bronzé et Sculpture d'Orée à fond violet et blanc; Glaces de Carosses [...]se / [...] aux Panneaux dessus de Chemineé toutte d'une pièce en toutes sortes de / [...]es sculpté d'orée et marquéterie en Or fond bleu, Miroirs de Toillette de / [...]n Chagrin Chandelliers, Girandolles, de Cristal de Roche, Plaques, Lustres, / [...]s d'orée, Bras de Bronze de toute façon et touttes sortes de Toillettes pur / [...] pour Femmes, Carreaux, Sacqs de Velours gallon[ne]z d'Or, Coffrét / [...] Escritoires [sic] de marquéterie garnys, Carrée Trousses à boëstes à poi- / [...]sses et Vergettes, Bureaux aussi de marquéterie, Table de Marbre de / [fa]çon avec leurs pieds Sculpté d'orée, le tout en gros et en [...]l et/ [...]x raisonable. A PARIS
Translation:
Shop of Large Glass and Mirrors. [The] François Brothers, gem-work jewellery merchants, living in [Pa]ris in the middle of the rue Neuve du Roulle, between the Pont Neuf and the Church of [St. Eusta]che, sell mirrors in all sizes, enriched with ornaments [...] bronzed and gilded sculptures on violet and white; coach windows [...] on panels over chimney-pieces in one piece in all sorts of [...] carved, gilded with marquetry in gold on a blue background, toilet-glasses [...] shagreen [...] candlesticks, candelabra in rock crystal, plaques, chandeliers, bronze sconces in all styles and all sorts of dressing tables [...] for women, panes, velvet bags braided in gold [...] in gold, caskets, […] writing desks in decorated marquetry, square cases with lids, [...] and brushes, also writing boxes in marquetry, marble tables with shaped and gilded legs, all wholesale and retail [at] reasonable [prices]. In Paris
Language:
French

History

Provenance:
Owned by Gabriel-Hippolyte Destailleur (b.1822, d.1893); included in sale of Destailleur's library, Damascène Morgand (b.1840, d.1898), Paris, 13 April 1891, part of lot no. 351, 'Recueil d'Adresses, Cartes de visite, Billets de Bal, Brevets Militaires, etc. En un vol. in-fol., velin. Recueil des plus importants comprennant 355 pieces, adresses, billets d'invitation, titres de livres, brevets militaries, assignats, etc. Adresses au nombre de 220 des XVIIe, XVIIIe siècles' (price paid for volume: 2,700 FF); acquired by Baron Ferdinand de Rothschild (b.1839, d.1898); inherited by his sister Alice de Rothschild (b.1847, d.1922); inherited by her great-nephew James de Rothschild (b.1878, d.1957); bequeathed to Waddesdon The Rothschild Collection (The National Trust) in 1957.
Part of:
Recueil d'adresses: A collection of sixteenth, seventeenth, eighteenth and nineteenth century French, German, Belgian, Swiss, Dutch, Italian and Spanish trade cards, labels, wrappers, advertisements and related commercial ephemera bound in four volumes. 3686.1-4
Collection:
Waddesdon, The Rothschild Collection (The National Trust)
Bequest of James de Rothschild, 1957

Bibliography

Bibliography

Damascène Morgand; b.1840, d.1898; Catalogue des livres rares et precieux composant la Bibliothèque de M. Hippolyte Destailleur; 1891; Paris; p. 90, no. 351

Related literature

Joan DeJean; The Essence of Style: How the French Invented High Fashion, Fine Food, Chic Cafés, Style, Sophistication and Glamour; New York; Simon and Schuster (New York); 2005. pp. 193-196

Indexed terms

Other details

Location of Premises:
rue du Roule, Paris
(entre le Pont Neuf et l'Eglise de Saint Eustache)
Trades (Original Language):
marchand joaillier/Jewellery trade activities
marchand de glaces et miroirs/Furnishing activities
joaillier/Jewellery trade activities
Products:
MIROIRS
CARROSSES
DE
GLACES
CHEMINEE
CHEMINEÉ
DE
DESSUS
PANNEAUX
DE
MIROIRS
TOILETTE
CHANDELIERS
CRISTAL
DE
GIRANDOLES
ROCHE
PLAQUES
LUSTRES
BRAS
BRONZE
DE
CARREAUX
DE
SACS
VELOURS
COFFRETS
DE
ECRITOIRES
MARQUETERIE
MARQUÉTERIE
ÉCRITOIRES
A
BOITES
BOÎTES
CARRE
CARRÉ
TROUSSES
À
VERGETTES
BUREAUX
DE
MARQUETERIE
MARQUÉTERIE
DE
MARBRE
TABLES
TOILETTES