Trade Card of George Marceau, Hatter, A l'Enseigne de l'Escharpe Blanche

Artist or maker:
1622 {printed date}
Place of Production:
Paris, France
woodcut and letterpress on paper
Type of Object:
trade cards
Accession number:
One of a set, see others


Brief Description

Trade card of George Marceau, merchant master hatter (marchand maître chapellier), At the Sign of the White Scarf, dated 1622. The image is executed in woodcut. the text in letterpress. The design consists of a representation of the shop sign and a depiction of goods above a text area.

The image shows a fringed scarf, looped and caught with a clasp. This is flanked by two brimmed, high-crowned hats. The hat on the left has a small feather in its band. The hat on the right has a band with a diagonal strip.

Between the ends of the scarf is a high-crowned hat patterned with fleurs-de-lis and surmounted with a tassel. It is banded with a circlet of fleurs-de-lis and has a wide asymmetrical brim lined with ermine. The letterpress text in the lower section is enclosed in a simple rectangular carton.

Curatorial Commentary

The central headress derives from the crown of the Byzantine emperors and became a symbol of the craft of hat making.

Doctoral research conducted by Tiphaine Gaumy, Ecole nationale des chartes-Paris IV La Sorbonne, has uncovered more information about Marceau. He appears to have been primarily a merchant rather than a maker of hats, although he did train apprentices in the trade. He dealt a lot with Normandy hatters. He is recorded at the ‘White Scarf’ in 1622, the same year his house on the Merchants Bridge collapsed. He owned several properties and belonged to the hatters’ guild (correspondence, January 2014).

Phillippa Plock, 2014

Physical description

Dimensions (mm):
379 x 251, folded to 379 x 210
Physical Details:
single sheet, image and text size: 320 x 219
Signature & Date
dated in plate, lower right: 1622
G.M. / George Marceau, Marchand Maistre Chapellier demeurant sur / le Pont nostre Dame, proche S. Denis de la Chartre, à l'enseigne / de Lescharpe blanche. Vend de bons Chapeaux de Castor, de / laine d'Espaigne, de poil & plusieurs autres sortes, à Paris. 1622
George Marceau, master hatter and seller of hats living on the Pont Notre-Dame, near St. Denis de la Chartre, At the Sign of the White Scarf. Sells good hats, in beaver, in Spanish wool, in fur and several other sorts. Paris. 1622


Owned by Gabriel-Hippolyte Destailleur (b.1822, d.1893); included in sale of Destailleur's library, Damascène Morgand (b.1840, d.1898), Paris, 13 April 1891, part of lot no. 351, 'Recueil d'Adresses, Cartes de visite, Billets de Bal, Brevets Militaires, etc. En un vol. in-fol., velin. Recueil des plus importants comprennant 355 pieces, adresses, billets d'invitation, titres de livres, brevets militaries, assignats, etc. Adresses au nombre de 220 des XVIIe, XVIIIe siècles' (price paid for volume: 2,700 FF); acquired by Baron Ferdinand de Rothschild (b.1839, d.1898); inherited by his sister Alice de Rothschild (b.1847, d.1922); inherited by her great-nephew James de Rothschild (b.1878, d.1957); bequeathed to Waddesdon The Rothschild Collection (The National Trust) in 1957.
Part of:
Recueil d'adresses: A collection of sixteenth, seventeenth, eighteenth and nineteenth century French, German, Belgian, Swiss, Dutch, Italian and Spanish trade cards, labels, wrappers, advertisements and related commercial ephemera bound in four volumes. 3686.1-4
Waddesdon, The Rothschild Collection (The National Trust)
Bequest of James de Rothschild, 1957



Damascène Morgand; b.1840, d.1898; Catalogue des livres rares et precieux composant la Bibliothèque de M. Hippolyte Destailleur; 1891; Paris; p. 90, no. 351; 'Mareau chapelier 1622'
Katie Scott, The Waddesdon Manor Trade Cards: More than one history, Journal of Design History, 23, 2004, 91-104; pp. 94-96, fig. 6
Maxine Berg, Selling Consumption in the Eighteenth Century: Advertising and the Trade Card in Britain and France, Cultural and Social History, 4, 2007, 145-170; Helen Clifford; pp. 147-8, fig. 1
Phillippa Plock, "Le comble de la folie": Ferdinand de Rothschild, collectionneur de cartes-adresses, Le Vieux Papier, 38, October 2009, 529-537; pp. 531, 534, fig. 1
Joan DeJean, Shops of Gold: Advertising Luxury in Seventeenth-Century Paris, Luxury, 1, 2014, 23-46; p. 34

Indexed terms

Other details

Location of Premises:
pont Notre-Dame, Paris
Shop Sign:
Enseigne de l'Escharpe Blanche, A L'
Trades (Original Language):
chapelier/Textile activities