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Trade Card of Larcher, Stationer, A La Teste Noire

Artist or maker:
Unknown
Date:
c 1720 {nd}
Dated by Grand-Carteret, see Bibliography.
Place of Production:
Paris, France
Medium:
etching and engraving on paper
Type of Object:
etchings
trade cards
Accession number:
3686.1.2.3
One of a set, see others

Commentary

Brief Description

Trade card of Larcher, merchant stationer (marchand papetier) of the King's tax collectors, At the Black Head. The image is etched. The design consists of a representation of the shop sign, and a text area.

The image shows the head of a black man dressed in Turkish costume with a jeweled turban, caftan, and slave band. He is framed by leafy scrolls intertwined with a recurved band decorated with an egg and dart motif. The cartouche for the engraved inscription is in the form of a lambrequin. The whole is surrounded by an uneven double rule.

Curatorial Commentary

This card is similar in design, though showing a different address, to an illustrated example in Grand-Carteret (see Related documents) for a title-page with an ornamented scrollwork border, for a commercial collection or album entitled 'Lettres de Voitures Connoissemens & prix courans, année 1737', produced by Larcher Marchand, at the Cloistre St Mederie, à la Teste Noire, Paris. Grand-Carteret describes six cards for Larcher, and illustrates three examples. Larcher was active from c. 1720 to around 1762, he moved from rue des Arcis (3 cards) to Cloître Saint-Mederic (1 card) to Rue de la Verrerie (2 cards), keeping the same shop sign.

For a later card see 3686.1.64.119. A further design can be found in the Bibliothèque nationale, Adresses Commerciales, 2 Vols. BN Estampes Li. 4g (1-2). The upper half of the card has a framed tondo of the head and shoulders of a African slave boy. He looks out at the viewer; his lips are open. He wears pearl earings; a silk jacket and waistcoat and a slave collar. Text appears in the lower half of the card. I am grateful to Dena Goodman for this reference.

Phillippa Plock, 2008

Physical description

Dimensions (mm):
117 x 85
Physical Details:
single sheet, image size: 117 x 85 (sheet trimmed to or within plate mark)
Transcription:
A LA TESTE NOIRE / Ruë des Arcis à Paris / LARCHER, Marchand Papetier des / Fermes du Roy, Vend toutes sortes de / beau et bon papier, Les bonnes Plumes / d'Hollande, La veritable Encre double / et luisante, Cire d'Espagne la plus belle, / Portefeüilles et Boëtes de maroquin ferm- /ants (fermants) à clef, et garnis d'or et d'argent, / et toutes autres sortes de marchandi /ses (marchandises) concernant son commerce, / en gros et en détail.
Translation:
At the Black Head. Rue des Arcis in Paris. Larcher, paper merchant of the King's tax collectors sells all sorts of beautiful and good paper, good Dutch quills, real concentrated lustrous ink, the finest wax from Spain, Morocco leather locking wallets and boxes adorned with gold and silver, and all other kinds of goods in his line of business wholesale and retail
Language:
French

History

Provenance:
Acquired by Baron Ferdinand de Rothschild (b.1839, d.1898) before 1897; inherited by his sister Alice de Rothschild (b.1847, d.1922); inherited by her great-nephew James de Rothschild (b.1878, d.1957); bequeathed to Waddesdon The Rothschild Collection (The National Trust) in 1957.
Part of:
Recueil d'adresses: A collection of sixteenth, seventeenth, eighteenth and nineteenth century French, German, Belgian, Swiss, Dutch, Italian and Spanish trade cards, labels, wrappers, advertisements and related commercial ephemera bound in four volumes. 3686.1-4
Collection:
Waddesdon, The Rothschild Collection (The National Trust)
Bequest of James de Rothschild, 1957

Bibliography

Bibliography

John Grand-Carteret; Papeterie et papetiers de l'ancien temps; Paris; Georges Putois; 1913; pp. 256-57; illustrates an example of the card, dated c. 1720

Related literature

Jacques Hillairet; Dictionnaire historique des rues de Paris; Paris; Éditions de Minuit; 1963. see Location of Premises
John Grand-Carteret; Papeterie et papetiers de l'ancien temps; Paris; Georges Putois; 1913. p. 55, on illustration of 1737 print, pp. 256-7, on Larcher and different cards

Indexed terms

Other details

Location of Premises:
rue des Arcis, Paris
Hillairet, 1963, vol. 2, pp. 464-70: between the rue Saint-Jacques-la-Boucherie and rue de la Verrerie, from 1851, part of the rue Saint-Martin, IIIe and IVe arrondissements.
Shop Sign:
Teste Noire, A La
Trades (Original Language):
papetier/Stationery goods activities
Products:
PAPIER
D
HOLLANDE
PLUMES
DOUBLE
ENCRE
ET
LUISANTE
CIRE
D
ESPAGNE
DE
MAROQUIN
PORTEFEUILLES
BOITES
BOÎTES
DE
MAROQUIN
A
CLEF
FERMANT
PORTEFEUILLES
À