Trade Card of De Launay, Hernia Surgeon, Au Bandage d'Or

Artist or maker:
Lepautre, Pierre (b.1660, d.1744)
Engraved by Pierre Le Pautre (French, b.1660, d.1744)
c 1710 {nd}
Dated stylistically.
Place of Production:
Paris, France
etching and engraving on paper
Type of Object:
trade cards
Accession number:
One of a set, see others


Brief Description

Trade Card of De Launay, hernia surgeon (chirurgien herniaire), At the Golden Bandage, designed, etched and engraved by Le Pautre (Pierre). The image is etched and finished with engraving, the text is engraved. The design consists of a lambrequin bearing text, and an allegorical depiction of De Launay's trade and goods. The whole is surrounded by a double rule.

The fringed lambrequin takes up the lower third of the card. At upper and lower centre the lambrequin is framed by volute leaf scrolls. The lambrequin is nailed to a wall at upper left and right. Mouldings are visible on the base of the wall at lower left. The volute scrolls at upper centre become the top of the wall. They terminate in two square plinths bearing standing statues. On the left, is Minerva, wearing helmet, cuirass and skirt, and holding an anatomical print of two bodies in her right hand, and an object, possibly a bandage, in her left. At her feet there is a globe and papers. Her plinth reads 'Sine Me Nihil'. On the right, is a woman dressed in a classical dress, probably Hygieia, representation of Health. She holds two objects which appear to be organs of the body. Scrolls of paper protrude from beneath her dress. Her plinth bears the words 'A Me Tutamen'.

Behind the wall, the scene extends back to show a classical rotunda temple, surrounded by a balustrade and trees. On the ground in front of the temple, before some steps that disappear behind the wall, appear the words 'Hoc Templum... habet'.

The temple is dominated by its large arched doorway, with a simple entablature and pediment supported on ionic columns; festoons hang across the top of the arch and around the capitals. The entablature bears the legend 'Templum... Apertum'. In the pediment appear the arms of the corporation of surgeons: a shield bearing three medicine jars, two over one, surmounted by a fleur-de-lis. The shield is framed by a cartouche of scrolls, flanked by laurel sprays.

On top of the entablature recline two old men, representations of Hippocrates and Galen. They are dressed in classical robes, they hold quills and works inscribed, on the left, with the word 'Hyp', and on the right, with 'Galis'. They flank a profile portrait medallion of an aged Louis XIV bearing the motto 'Ludovicus Magnus'. The medallion rests on piles of open books. The windows of the temple are decorated with mascarons and festoons.

Inside the temple there is a round classical altar decorated with gadrooning and festoons and surmounted by a wyvern. On the back wall, flanking a niche with a scallop-shell vault, are shelves bearing medicine jars. The shelves are labelled with the mottos 'Ad discerite... Les Decen'. Above, is an entablature bearing the motto 'Populus Salus'.

Curatorial Commentary

A reproduction of a card that is in the British Museum Heal Collection 133.51, is similar in design. This is the trade card of Le Pautre himself, architect and engraver. It has a similar temple, with a medallion of Louis XIV with views behind, details such as the female sculptures and the map on the left sculpture are very similar. This is an interesting example to compare to the works of Antoine Dieu who also used imagery from his trade card in other pieces.

Phillippa Plock, 2008

Physical description

Dimensions (mm):
235 x 158
Physical Details:
single sheet, image size: 234 x 158 (sheet trimmed to or within plate mark)
Signature & Date
signed in the plate, lower centre: Le Pautre inv et fec.
LUDOVICUS MAGNUS. / Hyp / Galis / TEMPLUM SANITATIS APERTUM / POPULORUM SALUS / Ad [discerite?] / [C. Luertus?] / [R. Anglica?] / Ad. Febr / Ad podogram / R. DU ROY / CLES DECEN / SINE ME NIHIL / Hoc Templum populis dant munera Regis apertum / Quod clausum cunctis, Urbs Epidaurus habet. / A ME TUTAMEN / DE LAUNAY / Chirurgien herniaire, recue à S. Cosme pour la guerison des Décentes, fera voir / aux occasions les plus dificilles [sic] et plus desesperées de son Art à ceux qui en auront / besoin l'Experience qu'il s'y est acquise. / Mrs. les Medecins et Chirurgiens sont priez de luy adresser les pauvres qui / tomberont entre leur mains avec leur Certificats de visites, tant pour estre / gratuitement traïtez que pour asseurer le Public de la verité. / La Boutique dudit DE LAUNAY est à present au bout du Pont Neuf, entre / la rue Dauphine et celle de Guenegault, à Paris, ou l'on trouvera non seulement / toutes sortes de Bandages à visses et à resors tres legers et tres commodes / de plusieurs inventions, mais encore ceux qu'il à inventez pour les chutes de / matrice, pour l'écoulement de l'Urine involontaire, pour la Fistule lacrimalle / et pour les Vertebres Courbées, et montera des Squelets d'une beauté extra- / ordinaire (extraordinaire) pour la commodité des Chirurgiens de la Campagne et de Paris. / Il à po.r Enseigne le BANDAGE D'OR. / Le Pautre inv et fec.
Louis the Great. Hippocrates, Galen, The temple of health opens. The health of the people. For (...). (...). (...). For Fever. For Gout. (...) of the King. [With?] the Decent People. Without me nothing. This temple is given as an offering to the King and the people, opening what was hitherto completely closed, Epidaurius [Aesculapius] possesses the city. With me protection. De Launay, Hernia surgeon, received at S. Cosme for the healing of decent people, will reveal, in the most difficult and hopeless circumstances of his profession, to those who are needy, the experience which he has acquired. Doctors and surgeons are requested to refer to him poor people who fall into their hands with their certificates of attendance, in order to be treated free of charge and also to assure the public of the truth. The shop of the aforesaid De Launay is at present at the end of the Pont Neuf, between the rue Dauphine and the rue Guenegault, in Paris, where are to be found all sorts of very light and very comfortable constricting bandages and bandages equipped with springs many of which are his inventions, but above all those which he has invented for prolapse of the womb, for involuntary urination, for ulcers on the corners of the eyes, and for curvature of the spine, and he will set up skeletons of an extraordinary beauty for the convenience of provincial and Parisian surgeons. He has for a sign the Golden Bandage. Le Pautre invented and made [this].


Owned by Gabriel-Hippolyte Destailleur (b.1822, d.1893); included in sale of Destailleur's library, Damascène Morgand (b.1840, d.1898), Paris, 13 April 1891, part of lot no. 352, 'Receuil d’adresses, cartes de visite, billets de bal, brevets militaries, etc. En un vol. in-fol., veau marbré, fil., tr. dor. Recueil très important, comprenant 206 pièces, adresses, billets d’invitation, titres de livres, brevets militaries des XVIIe et XVIIIe siècles', (price paid for volume: 2,020 FF); acquired by Baron Ferdinand de Rothschild (b.1839, d.1898); inherited by his sister Alice de Rothschild (b.1847, d.1922); inherited by her great-nephew James de Rothschild (b.1878, d.1957); bequeathed to Waddesdon The Rothschild Collection (The National Trust) in 1957.
Part of:
Recueil d'adresses: A collection of sixteenth, seventeenth, eighteenth and nineteenth century French, German, Belgian, Swiss, Dutch, Italian and Spanish trade cards, labels, wrappers, advertisements and related commercial ephemera bound in four volumes. 3686.1-4
Waddesdon, The Rothschild Collection (The National Trust)
Bequest of James de Rothschild, 1957



Damascène Morgand; b.1840, d.1898; Catalogue des livres rares et precieux composant la Bibliothèque de M. Hippolyte Destailleur; 1891; Paris; p. 90, no. 352
Léon Maillard; Les Menus et Programmes illustrés, invitations, billets de faire part, cartes d'adresse, petites estampes, du XVIIe siècle jusqu'à nos jours; Paris; G Boudet; 1898; p. 8; describes an example of the card.
Katie Scott, The Waddesdon Manor Trade Cards: More than one history, Journal of Design History, 23, 2004, 91-104; p. 103, n. 31
Phillippa Plock, "Le comble de la folie": Ferdinand de Rothschild, collectionneur de cartes-adresses, Le Vieux Papier, 38, October 2009, 529-537; pp. 531, 534, fig. 4

Related literature

Christopher Todd, French Advertising in the Eighteenth Century, Studies on Voltaire and the Eighteenth Century, 266, 1989, 513-47. p. 538, mentions hernia bandages equipped with springs, advertised in the "Mercure de France", December 1749, ii, 207

http://www.bium.univ-paris5.fr/musee/enseign3.htm Mentions M. Delaunay, Chirurgien Juré. [accessed 05 Nov 2008]

Indexed terms

People as Subject:
Louis XIV of France (b.1638, d.1715)
Launay, De (active c 1710)
Hippocrates (b.c 460 BC, d.c 377 BC)
Galen (b.0129, d.0199)
Provenance Person:
Rothschild, James de (b.1878, d.1957)
Destailleur, Gabriel-Hippolyte (b.1822, d.1893)
Morgand, Damascène (b.1840, d.1898)
Rothschild, Baron Ferdinand de (b.1839, d.1898)
Rothschild, Alice de (b.1847, d.1922)
Research Keywords:
Men as Proprietors/Consumption
Invention & Novelty
Classicism & the Antique
Social Networks
Baroque Style
Decorative Motifs & Patterns/Leaf Motifs/Acanthus Motifs
Work & Occupations/Medical
Work & Occupations/Social Rank/Lower Classes
Allegory & Personifications/Medicine
Heraldry/Coat of Arms
Objects/Shop Goods
Mythology/Gods & Goddesses/Minerva
Mythology/Gods & Goddesses/Hygieia
Work & Occupations/Industrial & Crafts/Manufacturing
Work & Occupations/Trade & Commercial/Merchant
Work & Occupations/Trade & Commercial/Service Provider
Allegory & Personifications/Health
Nature, Landscape & The Elements/Countryside
Architecture/Buildings/Public, Municipal & Entertainment
Nature, Landscape & The Elements/Trees & Plants
Nature, Landscape & The Elements/Clouds
Objects/Reading, Writing & Printed Matter/Stationery
Objects/Reading, Writing & Printed Matter/Book
Objects/Armour & Weaponry/Armour
Objects/Religious & Ceremonial/Altar
Objects/Visual Arts/Sculpture
Objects/Visual Arts/Drawing
Objects/Armour & Weaponry/Shield
Decorative Motifs & Patterns/Draperies & Ribbons
Decorative Motifs & Patterns/Figural or Animal Motifs
Decorative Motifs & Patterns/Flower Motifs/Festoons
Decorative Motifs & Patterns/Frames, Borders, Cartouches
Decorative Motifs & Patterns/Moulded & Edging Patterns (e.g. beading)
Decorative Motifs & Patterns/Panels, Plaques, Medallions
Decorative Motifs & Patterns/Scroll Motifs
Objects/Medical/Slings & Bandages
Place as Subject:
Paris, France

Other details

Location of Premises:
pont Neuf, Paris
(entre le rue Dauphine et rue de Guénégaud)
Shop Sign:
Bandage d'Or, Au
Trades (Original Language):
chirurgien herniaire/Health & body activities
monte des squelettes/Education