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Trade Card of Antoine Dieu, Painter and Art Dealer, Au Grand Monarque

Artist or maker:
Dieu, Antoine (b.c 1662, d.1727)
Engraved by Antoine Dieu (French, b.c 1662, d.1727)
Date:
1698 {printed date}
Place of Production:
Paris, France
Medium:
etching and engraving on paper
Type of Object:
etchings
trade cards
Accession number:
3686.1.27.45
One of a set, see others

Commentary

Brief Description

Trade card of Antoine Dieu, master painter (maître peintre) and art dealer, At the Great Monarch, designed, etched and engraved by Ant. Dieu (Antoine) and dated 1698. The image is etched and finished with engraving, the text is engraved. The design consists of a drapery bearing the text, a representation of the shop sign, and a representation of Dieu's trade, goods and services. A thin rule surrounds the left and upper edge.

The scene is arranged in front of classical fluted columns seen to the right with a view open to the sky on the left. A covered plinth takes up the lower right-hand half of the card. The cover is a fringed lambrequin, held at upper right by a flying putto, which bears the text.

Propped on top of the plinth, resting against the columns, and supported by two winged figures representing Fame, is a framed portrait of Louis XIV. The winged figures both hold trumpets. The figure in front is a woman. She wears a laurel wreath and fluttering drapery revealing a breast. She turns away whilst blowing the trumpet. The figure behind holds a trumpet and a laurel wreath, the latter over the portrait.

The portrait shows an aged Louis XIV sitting in profile, his face turned to the viewer. He is shown wearing a high periwig, a scarf, a sash, and armour decorated with fleurs-de-lis. The frame is a simple moulding.

Piled in front of the portrait, on top of the plinth, and resting against a small bank of clouds, there are several allegorical objects relating to Dieu's occupation: a sculpted bust representing Sculpture; a palette, mahlstick and brushes representing Painting; and a pair of compasses, set square, book, and architectural plan representing Architecture.

To the right of the plinth are two further figures. A winged Minerva stands looking at Fame, her right arm resting on top of the book. She is wearing a plumed helmet decorated with a laurel wreath and fluttering drapery, the bodice of which is decorated with a scallop pattern. She holds a spear. A shield bearing Medusa's head rests against her skirts on the far right. She stands on an aged woman with snakes for hair, who bites on a large snake. This woman holds an extinguished torch and lies on a scroll of paper. She represents Envy or Discord.

Curatorial Commentary

Edme Gersaint took over Antoine Dieu's shop on the Petit Pont in 1718 (see 3686.1.56.103).

See note in front of volume: "I fol. 27 It would be good if this could be photographed as a comparative illustration to Dieu's drawing for another trade-card". This refers to Dieu's design for a sculptor's trade card, Waddesdon 3065.45, see also Related documents.

Dieu re-used imagery from his trade card in other prints and paintings. For another artist who used this strategy, see Pierre Le Pautre's card for De Launay, hernia surgeon, 3686.1.18.29.

Dieu later became a member of the Académie Royale de Peinture et de Sculpture.

Marianne Paunet wrote a master thesis on Dieu in 2017.

Phillippa Plock, 2017

Physical description

Dimensions (mm):
326 x 220
Physical Details:
single sheet, image size: 318 x 211 (sheet trimmed to or within plate mark)
Signature & Date
signed and dated in the plate, lower left: 1698. / Ant Dieu inv. et Sculp
Transcription:
AU GRAND MONARQUE / Le Sieur Dieu Me. Peintre à Paris, sur le Petit- / pont proche la porte de l'hostel Dieu fait et / vend toutes sortes de tableaux tant d'histoire / que de dévotion et autres. Tous les portrais de / la Cour grands et petis en bordures ovalles et / quarreés; bordures, tant dorées que d'autres fa /çons (façons) pieds de pendules, pieds de porselaine cru /cifix (crucifix) sur velours et autres ouvrages de Sculp /ture (sculpture) et dorrure images de velin, de col /e (colle) de poisson et Roché de toutes façons; et / généralement toutes sortes d'Ouvrages / de peinture, Sculpture, et dorure et / le tout à prix raisonnable / et en tient magazin en / gros et en détaille 1698. / Ant Dieu inv. et Sculp
Translation:
At the Great Monarch, Master Dieu, master of painting in Paris, on the Petit Pont near the entrance to the Hôtel Dieu, executes and sells all sorts of paintings, historical as well as devotional and others. All portraits of the court, large and small, with oval and square mounts; gilded frames and in other styles, clock stands, porcelain stands, crucifixes on velvet and other works of sculpture and gilding, pictures on vellum, with fish glue and in little stones in all styles and generally all sorts of works of painting, sculpture and gilding, all at reasonable prices and he sells wholesale and retail 1698 Ant. Dieu invented and carved [etched and engraved this]
Language:
French

History

Provenance:
Acquired by Baron Ferdinand de Rothschild (b.1839, d.1898) before 1897; inherited by his sister Alice de Rothschild (b.1847, d.1922); inherited by her great-nephew James de Rothschild (b.1878, d.1957); bequeathed to Waddesdon The Rothschild Collection (The National Trust) in 1957.
Part of:
Recueil d'adresses: A collection of sixteenth, seventeenth, eighteenth and nineteenth century French, German, Belgian, Swiss, Dutch, Italian and Spanish trade cards, labels, wrappers, advertisements and related commercial ephemera bound in four volumes. 3686.1-4
Collection:
Waddesdon (National Trust)
Bequest of James de Rothschild, 1957

Bibliography

Bibliography

Marianne Grivel; Le commerce de l'estampe à Paris au XVIIe siècle; Geneva; Librairie Droz; 1986; pp. 285, 431, no. 86; illustrates another example of the same card
Katie Scott; The Rococo Interior; New Haven; Yale University Press; 1995; p. 29, fig. 35; illustrates another example of the same card
Guillaume Glorieux; A l'enseigne de Gersaint; Seyssel; Champ Vallon; 2002; pp. 43-46, ill. 4; illustrates an example of the card from Paris, Bibliotheque nationale de France, Cabinet des Estampes
Robert Neuman, Watteau's "L'Enseigne de Gersaint" and Baroque Emblematic Tradition, Gazette des Beaux-Arts, 104, 1984, 153-164; pp. 155-56, fig. 3; illustrates an example in the Bibliotheque Nationale
Édouard Fournier; Histoire des Enseignes de Paris, revue et publiée par le Bibliophile Jacob; Paris; Dentu; 1884; p. 302; describes another example of the same card.
Bibliothèque nationale de France; Inventaire du Fonds Français Graveurs du XVIIe siècle; 12 vols; Paris; Bibliothèque nationale de France; 1939-1999; vol. 3, p. 433; describes an example of this card.
Christoph Martin Vogtherr, Watteau's Shop Sign: The Long Creation of a Masterpiece, The Burlington Magazine, 149, 2007, 296-304; Eva Wenders de Calisse; p. 304, fig. 11; illustrates and discusses an example of the card from the Bibliothèque Nationale

Related literature

Alastair Laing, Martin Meade, J W Niemeijer, Christopher White, Michael Jacobs, Karin Wolfe, Michael Snodin, Geoffrey de Bellaigue; Catalogue of Drawings for Architecture, Design and Ornament: The James A. de Rothschild Bequest; 1-2; Waddesdon; The Alice Trust; 2006. pp. 214-15, no. 156, Antoine Dieu, "Design for a Trade Card"

Indexed terms

People as Subject:
Dieu, Antoine (b.c 1662, d.1727)
Louis XIV of France (b.1638, d.1715)
Provenance Person:
Rothschild, James de (b.1878, d.1957)
Rothschild, Baron Ferdinand de (b.1839, d.1898)
Rothschild, Alice de (b.1847, d.1922)
Research Keywords:
Men as Proprietors/Consumption
Academies
Absolutism
Monarchy
Social Networks
Classicism & the Antique
Variety of Products/Consumption
Fine Arts
Decorative Arts
Value of Products/Consumption
Christian Culture
Viewing
Ephemera
Subjects:
Mythology/Creatures/Cherub, Putto or Putti
Work & Occupations/Arts & Entertainment/Painter
Figures/Male
Figures/Group
Figures/Female
Figures/Child
Portraits/Male
Architecture/Architectural Features
Mythology/Gods & Goddesses/Minerva
Allegory & Personifications/Fame
Allegory & Personifications/Envy
Work & Occupations/Industrial & Crafts/Manufacturing
Work & Occupations/Trade & Commercial/Wholesaler
Allegory & Personifications/Painting
Allegory & Personifications/Sculpture
Mythology/Gods & Goddesses/Medusa
Objects/Religious & Ceremonial
History/Historical Subject
Work & Occupations/Trade & Commercial/Merchant
Architecture/Monuments
Nature, Landscape & The Elements/Clouds
Animals/Reptiles/Snake
Objects/Domestic Equipment/Torch
Objects/Armour & Weaponry/Armour
Objects/Visual Arts/Artists' Tools
Objects/Reading, Writing & Printed Matter/Book
Objects/Scientific Equipment/Mathematical Instruments
Objects/Musical Instruments/Trumpet
Objects/Armour & Weaponry/Spear
Objects/Visual Arts/Painting
Objects/Visual Arts/Sculpture
Objects/Visual Arts/Architectural Plans
Objects/Armour & Weaponry/Shield
Decorative Motifs & Patterns/Leaf Motifs
Decorative Motifs & Patterns/Draperies & Ribbons
Decorative Motifs & Patterns/Figural or Animal Motifs
Decorative Motifs & Patterns/Flower Motifs/Fleurs-de-lis
Decorative Motifs & Patterns/Frames, Borders, Cartouches
Decorative Motifs & Patterns/Panels, Plaques, Medallions
Place as Subject:
Paris, France
Genres:
Still Life
Allegory
Portraiture

Other details

Location of Premises:
Petit Pont, Paris
Shop Sign:
Grand Monarque, Au
Trades (Original Language):
peintre/Fine art activities
marchand de tableaux/Fine art activities
Products:
D
HISTOIRE
TABLEAUX
DE
DEVOTION
DÉVOTION
TABLEAUX
COUR
DE
LA
PORTRAITS
DE
PENDULES
PIEDS
DE
PIEDS
PORCELAINE
CRUCIFIX
SUR
VELOURS
DE
DORURE
OUVRAGES
DE
IMAGES
VELIN
COLLE
DE
IMAGES
POISSON
DE
IMAGES
ROCHERS
BORDURES
DE
OUVRAGES
PEINTURE
DE
OUVRAGES
SCULPTURE
BORDURES
DOREES
DORÉES