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Trade Card of Jollivet, Stationer-in-Ordinary, A l'Image de Notre-Dame

Artist or maker:
Unknown
Date:
c 1712 {nd}
Coats of arms.
Place of Production:
Paris, France
Medium:
etching and engraving on paper
Type of Object:
etchings
trade cards
Accession number:
3686.1.35.64
One of a set, see others

Commentary

Brief Description

Trade card of Jollivet, paper merchant in-ordinary (marchand ordinaire) to the King and the Dauphine, At the Image of Our Lady. The imaged is etched and finished with engraving; the text is engraved. The design consists of a representation of the shop sign, coats of arms of patrons and a text area.

The card is divided into two registers. In the lower register of the card the text is framed with a border of parallel lines, with a fleur-de-lis at each of its four corners.

In the upper register, on a tonal field, four coats of arms, all with palms crossed behind them, are arranged around an oval containing an image of the Virgin and Child. The Virgin, surrounded by a radiating halo, holds the Christ child to her breast. This is supported by a stylised pedestal form, which is decorated with flat representations of volutes.

To the oval’s upper left and lower right are crowned escutcheons showing arms of Louis XIV, incorporating the arms of France and Navarre. Above the shields is a fleuret and below is his cipher of interlaced ‘L’s. The shields are encircled by the decoration of the Order of the Holy Spirit. On the upper right and lower left are escutcheons bearing the arms of the Petit Dauphin, Louis, Duke of Burgundy, and Marie Adelaide of Savoy, Duchess of Burgundy. These are crowned with a dolphin coronet.

Curatorial Commentary

The presence of these arms suggests that the original design of the card is likely to have been after 1697 and before 1712, reflecting the dates of the royal marriage. However, the palm fronds that have been added to this design suggest that it was adapted after the death of Louis XIV in 1715.

Three cards for Jollivet are in the British Museum Banks Collection 133.98, 133.99 and 133.100.

There is another example of this card, with a better impression, in the Bibliothèque nationale, Adresses Commerciales, 2 Vols. BN Estampes Li. 4g (1-2). I am grateful to Dena Goodman for this reference.

The Jollivet family were stationers throughout the eighteenth century. Grand-Carteret notes that Jollivet l'aine was probably the son of Jollivet who was active c. 1712. He traded from 'A l'Image Sainte-Genevieve', rue de Bussy from c. 1756. Coquery notes the activity of the family in the 1780s. A Jollivet was still active from this address during the reign of Napoleon, see Related documents.

The Jollivet family obviously attracted important customers as shown by the royal coats of arms that surround the shop signs here. Nobility and luxury were important messages to convey in stationers’ trade cards, as the interiors of their shops were very plain.

Phillippa Plock, 2008

Physical description

Dimensions (mm):
266 x 184
Physical Details:
single sheet, plate mark size: 194 x 136, image size: 186 x 131
Inscriptions:
[spiral mark]
Inscription
centre left, pen and ink
Transcription:
A L'IMAGE N DAME / Rue de Bussi [sic] vis a vis / l'Hôtel Imperial Faubourg / St Germain. / A Paris. / JOLLIVET, Marchand ordinaire du Roi et de Mc. / la Dauphine, vend de très beau papier de Hollande très / fin, et autres, batu, lavé, coupé, doré, glacé, satiné, préparé, / de toutes grandeur, pour bien écrire et dessiner, de toutes / sortes de Papier de Musique, d'excellentes plumes de / Hollande, et des mieux taillées, Encre de la Chine, de la / plus belle Cire d'Espagne de toute couleur, des Canifs de / toutes façons, des registres de toutes grandeurs, des porte- /feuilles (portefeuilles) de Maroquin rouge, et noir des plus à la mode, / fermants à clef, et d'autres maniere, des tablettes de / Maroquin des plus nouvelles, garnies d'argent, des écritoire / de toutes grandeurs, garnies d'argent fermtes a clef et de decouvte / pour mettre sur des Bureaux, des Cachets, porte crayons, et com /pas (compas) d'argt. Couteaux d'ivoir, et la Veritble encre double et luisante / et des marchandises des plus nouvelles et a juste prix
Translation:
At the Image of Our Lady, rue de Buci opposite the Hôtel Imperial Faubourg St. Germain in Paris. Jollivet, merchant-in-ordinary to the King and to Madame the Dauphine, sells very good paper, beaten, washed, cut, gilt-edged, glazed, satin, prepared, in all sizes for writing and drawing well, all sorts of music paper, excellent Dutch quills, cut in the finest manner, Indian ink, the best Spanish wax in all colours, all sorts of penknives, registers in all sizes, portfolios in red and black leather in the highest fashion locking with a key and otherwise, tablet books of leather with the latest decorations in silver, writing cases in all sizes decorated with silver, locking and open-topped to put on desks, seals, pencil holders, and silver compasses, ivory knives, and true concentrated lustrous inks and the most novel merchandise and at a fair price
Language:
French

History

Provenance:
Owned by Gabriel-Hippolyte Destailleur (b.1822, d.1893); included in sale of Destailleur's library, Damascène Morgand (b.1840, d.1898), Paris, 13 April 1891, part of lot no. 352, 'Receuil d’adresses, cartes de visite, billets de bal, brevets militaries, etc. En un vol. in-fol., veau marbré, fil., tr. dor. Recueil très important, comprenant 206 pièces, adresses, billets d’invitation, titres de livres, brevets militaries des XVIIe et XVIIIe siècles', (price paid for volume: 2,020 FF); acquired by Baron Ferdinand de Rothschild (b.1839, d.1898); inherited by his sister Alice de Rothschild (b.1847, d.1922); inherited by her great-nephew James de Rothschild (b.1878, d.1957); bequeathed to Waddesdon The Rothschild Collection (The National Trust) in 1957.
Part of:
Recueil d'adresses: A collection of sixteenth, seventeenth, eighteenth and nineteenth century French, German, Belgian, Swiss, Dutch, Italian and Spanish trade cards, labels, wrappers, advertisements and related commercial ephemera bound in four volumes. 3686.1-4
Collection:
Waddesdon, The Rothschild Collection (The National Trust)
Bequest of James de Rothschild, 1957

Bibliography

Bibliography

Damascène Morgand; b.1840, d.1898; Catalogue des livres rares et precieux composant la Bibliothèque de M. Hippolyte Destailleur; 1891; Paris; p. 90, no. 352; possibly this print - though see related objects
John Grand-Carteret; Papeterie et papetiers de l'ancien temps; Paris; Georges Putois; 1913; pp. 249-50; illustrates an example of the print.

Related literature

Jacques Hillairet; Dictionnaire historique des rues de Paris; Paris; Éditions de Minuit; 1963. see Location of Premises
Natacha Coquery; L'Hôtel Aristocratique: Le marché du luxe à Paris au XVIII siècle; Paris; Publications de la Sorbonne; 1998. p. 378, on Jollivet supplying the Coigny family from the shop A l'Image Notre Dame from 1759-1783, and the Fleury family from the same address in 1785.
John Grand-Carteret; Papeterie et papetiers de l'ancien temps; Paris; Georges Putois; 1913. pp. 249-51, on Jollivet

http://digitalgallery.nypl.org/nypldigital/dgkeysearchdetail.cfm?trg=1&strucID=476100&imageID=1169928&parent_id=476090&word=&snum=&s=&notword=&d=&c=&f=&sScope=&sLevel=&sLabel=&total=33&num=0&imgs=12&pNum=&pos=10 Illustration of the shop front of Jollivet, rue de Buci, no. 12, from the age of Napoleon. [accessed 05 Nov 2008]

Indexed terms

People as Subject:
Jollivet (active c 1705-1712)
Louis XIV of France (b.1638, d.1715)
Marie Adelaide of Savoy (b.1685, d.1712)
Louis of France, Le Petit Dauphin (b.1682, d.1712)
Provenance Person:
Rothschild, James de (b.1878, d.1957)
Destailleur, Gabriel-Hippolyte (b.1822, d.1893)
Morgand, Damascène (b.1840, d.1898)
Rothschild, Baron Ferdinand de (b.1839, d.1898)
Rothschild, Alice de (b.1847, d.1922)
Research Keywords:
Men as Proprietors/Consumption
Family
Social Networks
Monarchy
Trade (Import)/Trade Routes
European Trade/Trade Routes
Fashion
Variety of Products/Consumption
Quality Issues/Consumption
Childhood
Music Culture
Value of Products/Consumption
Christian Culture
Invention & Novelty
Ephemera
Subjects:
Decorative Motifs & Patterns/Crosses
Work & Occupations/Trade & Commercial/Merchant
Heraldry/Coat of Arms
Religion/Biblical Figures & Saints/Virgin Mary
Objects/Shop Goods
Animals/Mammals/Dolphin
Religion/Biblical Figures & Saints/Christ Child
Religion/Biblical Figures & Saints/Christ
Architecture/Monuments
Heraldry/Heraldic Devices
Work & Occupations/Governance & Public Administration/Monarchs
Work & Occupations/Trade & Commercial/Stationer
Work & Occupations/Maritime & Military/Knights of the Royal Orders
Figures/Child
Figures/Female
Figures/Group
Objects/Religious & Ceremonial/Crown
Objects/Reading, Writing & Printed Matter/Stationery
Objects/Reading, Writing & Printed Matter/Writing Materials
Objects/Reading, Writing & Printed Matter/Book
Objects/Visual Arts/Painting
Objects/Armour & Weaponry/Shield
Objects/Religious & Ceremonial/Halo or Glory
Decorative Motifs & Patterns/Draperies & Ribbons
Decorative Motifs & Patterns/Flower Motifs/Fleurs-de-lis
Decorative Motifs & Patterns/Frames, Borders, Cartouches
Decorative Motifs & Patterns/Geometric Patterns
Decorative Motifs & Patterns/Panels, Plaques, Medallions
Decorative Motifs & Patterns/Scroll Motifs
Place as Subject:
Paris, France
Holland, Netherlands
Spain
Navarre, France
Genres:
Religious Subjects

Other details

Location of Premises:
rue de Buci, Paris
(vis-à-vis l’hôtel Imperial). Hillairet, 1963, vol 1, p. 251, ill. 252: number 10 'Emplacement de trois maisons, du XVIIe siècle…Son rez-de-chaussée était occupé, en 1730, par le papetier Claude Jollivet dont les descendants achetèrent cette maison et ainsi que les deux autres entre 1767 et 1774. (L’un de ces Jollivet se proposa à la Convention pour récupérer l’or des armoires des livres de la Bibliothèque nationale à raison de 2 sols par volume.) La papeterie, qui était à l’enseigne de Notre-Dame, eut celle Au Griffon d’Or en 1789.' The houses were destroyed in 1861 and replaced with a single larger building with nine bays.
Shop Sign:
Image de Notre-Dame, A l'
Trades (Original Language):
papetier/Stationery goods activities
Products:
D
HOLLANDE
PAPIER
BATTU
PAPIER
COUPE
COUPÉ
PAPIER
DORE
DORÉ
PAPIER
GLACE
GLACÉ
PAPIER
PAPIER
SATINE
SATINÉ
PAPIER
PREPARE
PRÉPARÉ
A
MUSIQUE
PAPIER
À
D
HOLLANDE
PLUMES
CHINE
DE
ENCRE
LA
CIRE
D
ESPAGNE
CANIFS
REGISTRES
RÉGISTRES
DE
MAROQUIN
PORTEFEUILLES
DE
MAROQUIN
TABLETTES
ECRITOIRES
ÉCRITOIRES
CACHETS
CRAYONS
PORTE
ARGENT
COMPAS
D
COUTEAUX
D
IVOIRE
DOUBLE
ENCRE
ET
LUISANTE
ECRITURE
L
PAPIER
POUR
ÉCRITURE
DESSIN
LE
PAPIER
POUR
LAVE
LAVÉ
PAPIER
A
CLEF
FERMANT
PORTEFEUILLES
À
A
CLEF
ECRITOIRES
FERMANTES
À
ÉCRITOIRES
BUREAUX
DE
ECRITOIRES
ÉCRITOIRES
ARGENT
D
GARNIES
TABLETTES
ARGENT
D
ECRITOIRES
GARNIES
ÉCRITOIRES