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Trade Card of François Tiron, Goldsmith and Jeweller, A La Pomme d'Or

Artist or maker:
Unknown
Date:
c 1725 {nd}
Dated by Katie Scott; see also Related documentation which may indicate a later date.
Place of Production:
Paris, France
Medium:
engraving on paper
Type of Object:
engravings
trade cards
Accession number:
3686.1.23.37
One of a set, see others

Commentary

Brief Description

Trade card of François Tiron, merchant goldsmith (marchand orfèvre) and jeweller (jouallier, bijoutier), At the Golden Apple. The image and text are both engraved. The lower third of the card is taken up by a cartouche surrounding the text. The lower edge of this cartouche is formed from a river bank; the sides are formed by clumps of bulrushes. The top of the cartouche is formed by the lower edge of a cartouche that takes up the upper two thirds of the card.

This cartouche takes the form of an asymmetric drop shape, with a rocaille form and S-scroll on the right-hand side, and a large S-scroll on the left. In the centre of this cartouche is a large apple with stalk and leaves, the representation of the shop sign.

Leaf scrolls protrude from the end of the right-hand side of the cartouche, whilst the left-hand side turns into a rocky ledge. These features support an enticing display of goods. On the left: two small boxes for personal items (étuis), one with hearts hanging from ribbons; three small boxes, two decorated with flowers, and one in the shape of a trefoil; two flasks for the dressing table; and four walking stick pommels in different shapes. On the right: a selection of boxes decorated with flowers; cases for personal items; and flasks for the dressing table.

On top of the shell-like cartouche sits a dragon, his tail curling round the edge of the cartouche. This refers to the dragon, Ladon, who guarded the tree of the golden apples in the Garden of Hesperides. A ribbon issues from his open mouth bearing the written shop sign. This ribbon ends in two arrow heads, from which are suspended two ribbons. To these ribbons are tied further goods: two crucifix pendants and two finger rings. A further ribbon is affixed to the dragon’s back from which is suspended a chandelier shaped ornament, possibly a brooch; a string of pearls; and an elaborate jewelled crucifix pendant.

Further goods are dotted around the upper edges of the design, clockwise from centre left: a seal with a decorative handle; a case for personal items on a châtelaine; an open box; a bowl and lid for the dressing table; a simple case for personal items; a bracelet; a plain buckle; a jewelled buckle.

Curatorial Commentary

A very similar shaped gold flask, made by Nicolas-Hilaire Vilain, is at Waddesdon acc. no. 2816 dated 1731-2.

The use of the golden apple, the mythical treasure stolen by Hercules, as a shop sign, suggests that Tiron's goods are as desirable as the goods depicted in the print.

Phillippa Plock, 2008

Physical description

Dimensions (mm):
256 x 188
Physical Details:
single sheet, image size: 256 x 188 (sheet trimmed to or within plate mark)
Transcription:
A LA POMME D'OR / FRANÇOIS TIRON, / Marchand Orfévre [sic], Jouallier, Bijoutier. / Demeure rue Saint Louis pres le Palais, à la / Pomme d'Or presque vis à vis la rue Ste. Anne. / Vend, et achette tôutes sortes de Diamants et Bijoux Tabactière d'or, / Etuït, Pômme de Canne, Flacon Boucles d'or, de Cols, de Souliers et de Jaretierres, / touttes sortes de Boittes emaillée en émaux transparent et émaux peint en / or de couleurs, Boëttes à éponge, Cassolettes, Chaines d'or, pour hommes et pour / femmes, Tire-bouchon, bouton d'or; Navêtte d'ancien Lac garnie d'or, Dez / a coudre, Boëttes à Mouches et a rouje de toutes sortes de façons, Couteaux / Ciseaux Clefs de montre, Cachets porte Crayon, Plumes sans fin, le tout / en or, Colliers de Perles et Bràsselets, et tout ce qui concerne Jouallerie / et Bijouterie. Le tout ce faisant chez lui.
Translation:
At the Golden Apple. François Tiron, merchant goldsmith gem-worker and jeweller living in rue Saint-Louis, near the Palace, At the Golden Apple, almost opposite the rue Sainte-Anne. Sells, and buys all sorts of diamonds and jewellery, gold tobacco cases, cases, walking stick pommels, flasks, gold buckles for collars, shoes and garters, all sorts of boxes in transparent enamel, in painted enamel and in coloured gold, sponge boxes, perfuming pans, gold chains for men and women, corkscrews, gold buttons, shuttles in old lake ornamented with gold, sewing thimbles, boxes for face-patches and rouge in all sorts of styles. Knives, scissors, watch keys, seals, pencil holders, everlasting pens, all in gold, pearl necklaces and bracelets, and all that pertains to jewellery. All being made by him
Language:
French

History

Provenance:
Owned by Gabriel-Hippolyte Destailleur (b.1822, d.1893); included in sale of Destailleur's library, Damascène Morgand (b.1840, d.1898), Paris, 13 April 1891, part of lot no. 352, 'Receuil d’adresses, cartes de visite, billets de bal, brevets militaries, etc. En un vol. in-fol., veau marbré, fil., tr. dor. Recueil très important, comprenant 206 pièces, adresses, billets d’invitation, titres de livres, brevets militaries des XVIIe et XVIIIe siècles', (price paid for volume: 2,020 FF); acquired by Baron Ferdinand de Rothschild (b.1839, d.1898); inherited by his sister Alice de Rothschild (b.1847, d.1922); inherited by her great-nephew James de Rothschild (b.1878, d.1957); bequeathed to Waddesdon The Rothschild Collection (The National Trust) in 1957.
Part of:
Recueil d'adresses: A collection of sixteenth, seventeenth, eighteenth and nineteenth century French, German, Belgian, Swiss, Dutch, Italian and Spanish trade cards, labels, wrappers, advertisements and related commercial ephemera bound in four volumes. 3686.1-4
Collection:
Waddesdon, The Rothschild Collection (The National Trust)
Bequest of James de Rothschild, 1957

Bibliography

Bibliography

Damascène Morgand; b.1840, d.1898; Catalogue des livres rares et precieux composant la Bibliothèque de M. Hippolyte Destailleur; 1891; Paris; p. 90, no. 352
Serge Grandjean, Kirsten Piacenti, Charles Truman, Anthony Blunt; Gold Boxes and Miniatures of the Eighteenth Century: The James A de Rothschild Collection at Waddesdon Manor; Fribourg; Office du Livre; 1975; pp. 30-31
Katie Scott, The Waddesdon Manor Trade Cards: More than one history, Journal of Design History, 23, 2004, 91-104; pp. 96-97, fig. 8
David Lancaster, All that Glitters: Shopping and Advertising in 18th Century Paris, Jewellery History Today, 1, 2008, 8; p. 8, ill.
Phillippa Plock, "Le comble de la folie": Ferdinand de Rothschild, collectionneur de cartes-adresses, Le Vieux Papier, 38, October 2009, 529-537; pp. 533-34, fig. 5
David Lancaster, All that Glitters: Shopping and Advertising in 18th Century Paris, Jewellery History Today, 1, 2008, 8; p. 8

Related literature

A Kenneth Snowman; Eighteenth Century Gold Boxes of Europe; Woodbridge; Antique Collectors Club; 1990. p. 474
Henry Nocq; Le Poinçon de Paris. Répertoire des maîtres-orfèvres de la juridiction de Paris depuis le moyen-âge jusqu'à la fin du XVIIIe siècle; 5 vols; Paris; H Floury; 1926-1931. vol. 4, pp. 54-55, on François Tiron and François-Guillaume Tiron, active 1747-1783, in 1769, on the rue Saint-Louis, A La Pomme d’Or

http://trio.hillwoodmuseum.org/detail.php?t=objects&type=all&f=&s=Tiron&record=0 on an unusual heart-shaped box by François-Guillaume Tiron, compare the heart-shaped pendant on the etui in the print, perhaps a family speciality (François-Guillaume Tiron took over the shop from François Tiron) [accessed 05 Nov 2008]

Indexed terms

People as Subject:
Tiron, François (d.1747)
Provenance Person:
Rothschild, James de (b.1878, d.1957)
Destailleur, Gabriel-Hippolyte (b.1822, d.1893)
Morgand, Damascène (b.1840, d.1898)
Rothschild, Baron Ferdinand de (b.1839, d.1898)
Rothschild, Alice de (b.1847, d.1922)
Research Keywords:
Men as Proprietors/Consumption
Rococo Style
Luxury/Consumption
Variety of Products/Consumption
Women as Consumers/Consumption
Men as Consumers/Consumption
Decorative Arts
Classicism & the Antique
Christian Culture
Ephemera
Subjects:
Decorative Motifs & Patterns/Flower Motifs
Decorative Motifs & Patterns/Figural or Animal Motifs/Heart Motifs
Work & Occupations/Industrial & Crafts/Goldsmith
Objects/Shop Goods
Mythology/Subjects/Garden of the Hesperides
Mythology/Gods & Goddesses/Ladon
Animals/Fantastical/Dragon
Work & Occupations/Industrial & Crafts/Manufacturing
Work & Occupations/Trade & Commercial/Merchant
Work & Occupations/Trade & Commercial/Second-hand Dealer
Nature, Landscape & The Elements/Water
Nature, Landscape & The Elements/Trees & Plants
Nature, Landscape & The Elements/Patch of Ground
Work & Occupations/Trade & Commercial/Jeweller
Objects/Religious & Ceremonial/Crucifix
Objects/Clothing & Personal Effects/Jewellery
Objects/Vessels & Containers/Box
Objects/Clothing & Personal Effects/Snuffbox
Objects/Clothing & Personal Effects/Walking Stick
Objects/Domestic Equipment/Brazier or Stove
Nature, Landscape & The Elements/Fruits/Apple
Objects/Reading, Writing & Printed Matter/Writing Materials
Objects/Vessels & Containers/Bottle
Decorative Motifs & Patterns/Leaf Motifs
Decorative Motifs & Patterns/Draperies & Ribbons
Decorative Motifs & Patterns/Frames, Borders, Cartouches
Decorative Motifs & Patterns/Fruit, Nut or Seed Motif
Decorative Motifs & Patterns/Shell Motifs
Place as Subject:
Paris, France
Genres:
Still Life

Other details

Location of Premises:
rue Saint-Louis, Paris
(près le Palais, vis-à-vis rue Sainte-Anne)
Shop Sign:
Pomme d'Or, A La
Trades (Original Language):
orfèvre/Metalwork activities
joaillier/Jewellery trade activities
bijoutier/Jewellery trade activities
Services:
achète les diamants et les bijoux/Jewellery trade activities
Products:
BRACELETS
JOAILLERIES
DIAMANTS
BIJOUX
D
OR
TABATIERES
TABATIÈRES
ETUIS
ÉTUIS
CANNE
DE
POMMEAUX
FLACONS
FLAÇONS
BOUCLES
D
OR
BOITES
BOÎTES
EMAILLEES
ÉMAILLÉES
A
BOITES
BOÎTES
EPONGE
À
ÉPONGE
CASSOLETTES
CHAINES
CHAÎNES
D
OR
BOUCHONS
TIRE
BOUTONS
D
OR
NAVETTES
A
COUDRE
DES
DÉS
À
A
BOITES
BOÎTES
MOUCHES
À
A
BOITES
BOÎTES
ROUGE
À
COUTEAUX

CLEFS
DE
MONTRES
CACHETS
COLLIERS
FIN
PLUMES
SANS
CRAYONS
PORTE
CHAINES
CHAÎNES
FEMMES
POUR
CROIX
BAGUES
BIJOUTERIE
DE
OUVRAGES
CHAINES
CHAÎNES
HOMMES
POUR
BROCHES
SCEAUX
CHATELAINES
CHÂTELAINES