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Trade Card of Paillard, Stationer, A La Petite Romaine

Artist or maker:
Unknown
Date:
c 1777 {nd}
Active dates given by Grand-Carteret, however the card may be earlier. An entrepreneur in Montargis introduced the new machinery (the Hollander cylinder) to make paper after 1741. See Related documents.
Place of Production:
Paris, France
Medium:
engraving on paper
Type of Object:
engravings
trade cards
Accession number:
3686.1.32.57
One of a set, see others

Commentary

Brief Description

Trade card for Paillard, paper merchant (marchand), At the Little Roman Woman. The image and text are both engraved. The card consists of a framed text area, a framed representation of the shop sign and a depiction of goods. The text area takes up almost half of the card, the frame is composed of a simple plain moulding. Separating this frame and that surrounding the image is a plain band shaded with vertical lines.

The frame around the image is composed of a thick simple moulding. An ornament of scrolls, leaf scrolls and fleurons projects from the frame at lower centre. In front of the upper edge of the frame is a ribbon bearing the name of the shop sign. The ribbon appears to be threaded through an ornament of the frame at upper centre. This ornament is composed of a simple scroll with a foliate pendant.

Inside the frame is the image of the shop sign. A woman (the little Roman woman) sits on a high backed chair, her right foot resting on a footstool. She is dressed in a low-necked gown with lacing on the front of her bodice, full sleeves and skirt. She wears classical style sandals and a diadem on her head. In her left hand, she holds a tray with an ink well on it, resting it on her knee. Her right hand rests on a desk type object fashioned from two large books or boxes with metal clasps, and a cardboard box on top. Floating in the air around her are a pot of quills; a pen; four sticks, possibly rulers, arranged in cross patterns; and a column.

Curatorial Commentary

The column is probably a pun on the word 'collonnes' referring to the registers ruled in several columns, a speciality of the shop.

There is another example of a trade card of Paillard, A La Petite Romaine, without image, in Archives de Paris (Archives de la Seine): Publicité Commerciale à Paris: D43Z, fol. 29.

There is a smaller trade card in the British Museum, Banks Collection, 133.47, for the stationer (papetier) Chastelain, 'au coin de la Place des Victoires, Paris', which uses the same image. Image and text size: 196 x 126. The design may have been a stock card. [IMITATION]

'Petite Romaine' was the name given to a small type of paper, see the "Encyclopédie" definition in Related documents, an indication of how the shop sign in this case was also a representation of a product. This shop sign was also used by the tabletier Mahieu in 1740 (trade card, collection Debuisson, illustrated "Vieux Papier", no. 393, July 2009, p.499)

Phillippa Plock, 2008

Physical description

Dimensions (mm):
226 x 155
Physical Details:
single sheet, plate mark size: 206 x 133, image and text size: 202 x 123
Transcription:
A LA PETITE ROMAINE / Paillard Marchand au Coin de la Place des / Victoires vis a vis la rüe neuve des petits champs, Vend / toutes sortes de bon Papier pour les Bureaux, papier / battu et lavé pour dessiner, Plumes d'Hollande, Canifs de / Paris tres fins, Cire d'Espagne tres fines, toutes sortes de / Grands livres reglez a plusieurs collonnes, imprimé en taille / douce pour les Caisses, Registres, Iournaux reglez reliez en façon de Lion et autres relieures, toutes sortes d Ecri /toires (Ecritoires) pour les Bureaux, fait et vend la veritable encre / double et luisante, et toutes sortes de Marchandises, le tout / a juste prix. / A PARIS. / Il vend aussi le Papier de la nouvelle Manufacture de Montargis.
Translation:
At the Little Roman Woman. Paillard, merchant at the corner of the Place des Victoires, opposite la rue Neuve des Petits Champs, sells all sorts of good paper for offices, beaten paper, coloured paper for drawing, Dutch quills, very fine penknives from Paris, fine Spanish wax, all sorts of large books ruled in several columns, engraved for cashier's registers, journals ruled and bound in the Lyon style and in other bindings, all sorts of writing desks for offices, makes and sells true concentrated lustrous ink, and all sorts of merchandise, all at fair prices. In Paris. He also sells paper from the new Manufactory at Montargis
Language:
French

History

Provenance:
Acquired by Baron Ferdinand de Rothschild (b.1839, d.1898) before 1897; inherited by his sister Alice de Rothschild (b.1847, d.1922); inherited by her great-nephew James de Rothschild (b.1878, d.1957); bequeathed to Waddesdon The Rothschild Collection (The National Trust) in 1957.
Part of:
Recueil d'adresses: A collection of sixteenth, seventeenth, eighteenth and nineteenth century French, German, Belgian, Swiss, Dutch, Italian and Spanish trade cards, labels, wrappers, advertisements and related commercial ephemera bound in four volumes. 3686.1-4
Collection:
Waddesdon, The Rothschild Collection (The National Trust)
Bequest of James de Rothschild, 1957

Bibliography

Related literature

Warren Scoville, Government Regulation and Growth in the French Paper Industry During the Eighteenth Century, American Economic Review, 57, 1967, 283-293
Denis Diderot, Jean d' Alembert; Encyclopédie ou Dictionnaire Raisonné des Sciences des Arts et des Metiers, xxxv vols [Paris: 1751-80]; Paris; Pergamon Press; 1969. vol. 11, p. 859: 'Le papier de France, se divise en grand, moyen & petit. Les petites sortes sont la petite romaine, le petit raisin ou bâton royal, le petit nom de jésus, le petit à la main, &c. qui prennent leur nom de la marque qu'on y empreint en les faisant; le cartier propre à couvrir par - derriere les cartes à jouer'.
John Grand-Carteret; Papeterie et papetiers de l'ancien temps; Paris; Georges Putois; 1913. p. 278, gives active date as c. 1777

Indexed terms

Other details

Location of Premises:
place des Victoires, Paris
(vis-à-vis la rue Neuve des Petits-Champs)
Shop Sign:
Petite Romaine, A La
Trades (Original Language):
papetier/Stationery goods activities
Products:
BUREAUX
LES
PAPIER
POUR
BATTU
DESSINER
ET
LAVE
LAVÉ
PAPIER
POUR
D
HOLLANDE
PLUMES
CANIFS
DE
PARIS
CIRE
D
ESPAGNE
A
CAISSES
COLONNES
LES
LIVRES
PLUSIEURS
POUR
REGLES
REGLÉS
À
REGISTRES
RÉGISTRES
JOURNAUX
REGLES
REGLÉS
RELIES
RELIÉS
BUREAUX
DE
ECRITOIRES
ÉCRITOIRES
DOUBLE
ENCRE
ET
LUISANTE
DE
LA
MANUFACTURE
MONTARGIS
PAPIER