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Trade Card and possible Invoice of Jollivet and Robert, Stationers-in-ordinary, A l'Image Sainte Genevieve

Artist or maker:
Unknown
Date:
c 1705 {nd}
Based on heraldry.
Place of Production:
Paris, France
Medium:
etching and engraving on paper
Type of Object:
etchings
trade cards
invoices
Accession number:
3686.1.39.75
One of a set, see others

Commentary

Brief Description

Trade card and possible invoice of Jollivet and Robert, paper merchants in-ordinary (marchands ordinaires) to the King and the Dauphin, At the Image of St. Genevieve. The image is etched and engraved, the text is engraved. The design consists of a framed text area; and a representation of the shop sign and coats of arms. The whole is bordered by a triple thin rule.

The text area takes up just under half of the lower section of the card. The frame is composed of a garland of oak leaves with fleurs-de-lis at the corners.

The upper section of the card is dominated by a large framed oval depicting the subject of the shop sign. Saint Genevieve stands; her hands are clasped in prayer around a staff. She wears a simple dress with a cloak draped around her and over her head, and a necklace. In the background is a townscape, presumably Paris, the city of which she is patroness. In the foreground, to the right, is a block upon which she rests her left knee. A distaff, plate and knife are placed on top of the block. To the left are two lambs, one of whom stands on the frame of the roundel, blurring the division between the pictorial space and that of the viewer.

The oval frame has an eye at upper centre, through which a nail is visible; a ribbon bow is attached to the nail. The oval rests on a plinth with curved sides formed by inverted S-scrolls. The plaque on the plinth bears the names of the shop sign and the address. Surrounding the oval are four coats of arms set against a background of ruled horizontal lines.

At upper left are the arms of Louis XIV, two shields with the arms of France on the left, and Navarre on the right, beneath which is a cipher of interlaced 'L's; the two shields are surmounted by Apollo's head surrounded by a glory and flanked with scrolling acanthus leaves. A chain decorated with 'H's and fleurs-de-lis and a Maltese cross of the Order of the Holy Spirit surround the two shields. These devices are framed by a cartouche formed of C-scrolls. The cartouche is surmounted by a crown decorated with fleurs-de-lis.

At upper right are the arms of Louis Le Grand Dauphin (d. 1711). The shield is surrounded by the chain and cross of the Order of the Holy Spirit, and a cartouche formed of C-scrolls. The cartouche is flanked by heraldic dolphins and surmounted by a crown decorated with fleurs-de-lis and dolphins.

At lower left are the arms of France representing Louis de France, the future Dauphin, surrounded by the chain and cross of the Order of the Holy Spirit. A cartouche of S and C-scrolls surrounds these devices. The whole is surmounted by a coronet decorated with fleurs-de-lis.

At lower right are the combined arms of Marie Adelaide of Savoy and Louis de France, represented as two separate shields, on the left a shield with the arms of France, and on the right the arms of his wife, Marie Adelaide of Savoy (m. 1697, d. 1712). Beneath the two shields is a man's head; a diamond shape surmounts the shields. A cartouche formed of scrolls in the manner of strapwork surrounds the two shields. A coronet decorated with fleurs-de-lis surmounts the cartouche.

Curatorial Commentary

In his notes on the Waddesdon trade card volumes, Geoffrey de Bellaigue categorized this item under "Invoices and Receipts", referring to the manuscript annotation.

Grand-Carteret comments on the difficulty of establishing the chronology of the various combinations of Jollivet and Robert, however he believed that the joint venture preceded the separation of the two men.

The Jollivet family were stationers throughout the eighteenth century. Grand-Carteret notes that Jollivet l'aine was probably the son of Jollivet who was active c. 1712. He traded from 'A l'Image Sainte-Genevieve', rue de Bussy from c. 1756. Coquery notes the activity of the family in the 1780s. A Jollivet was still active from this address during the reign of Napoleon, see Related documents.

For related cards see 3686.1.33.58, 3686.1.34.61, 3686.1.35.64 and 3686.1.77.151.

Phillippa Plock, 2008

Physical description

Dimensions (mm):
200 x 127
Physical Details:
single sheet, image size: 182 x 127 (sheet trimmed to or within plate mark)
Inscriptions:
[cesi y ay Mesor. Lou con excelle pour les bonne reliours de Lion et de toute grandeurs?]
Inscription
lower left to lower right, pen and ink
Translation of inscription:
[this (...) excellent for the good (...) of Lyon and of all sizes?]
Transcription:
A l'IMAGE / STE. GENEVIEVE / Rue de la Vieille draperie / proche le Palais à Paris. / JOLLIVET et ROBERT. Marchands ordinaires du Roy et de / Monseigneur le Dauphin vendet. de tres beau papier battu lavé, coupé / doré & preparé de toute grandeur pour bien ecrire d'excellentes plumes / d'Hollande et des mieux taillées pour les personnes de qualité, de la / plus belle cire d'Espagne de toute couleur; des Canifs de toutes / façons: des registres de toutes sorte de grandeur: des portefe
illes / de maroquin rouge & noir des plus à la mode fermants à clef et / d'autre maniere, des tablettes de maroquin des plus nouvelles garnie / d'or & dargent, des écritoires de toute grandeur garnies d'Argent / fermants à clef & decouvertes pour mettre sur des bureaux: des / cachets, portes crayons & compas d'argent, & la veritable encre double & luisante, & autres sortes de marches. des plus nouvelles.
Translation:
At the Image of St. Genevieve, rue de la Vieille draperie, near the Palais in Paris. Jollivet and Robert. Merchants-in-ordinary to the King and to Monseigneur the Dauphin, sell very fine beaten, washed, cut, gilded and prepared paper in all sizes to write well, excellent Dutch quills cut in the best manner for persons of quality, the best Spanish wax in all colours, penknives in all styles, registers in all sorts of sizes, portfolios in red and black leather in the latest fashion, closing with a key and in other ways, the latest leather tablet books decorated in gold and silver, writing cases in all sizes decorated in silver, closing with a key and open-topped to put on desks, seals, pencil holders, silver compasses, and the best concentrated lustrous ink, and other sorts of the latest merchandise
Language:
French

History

Provenance:
Acquired by Baron Ferdinand de Rothschild (b.1839, d.1898) before 1897; inherited by his sister Alice de Rothschild (b.1847, d.1922); inherited by her great-nephew James de Rothschild (b.1878, d.1957); bequeathed to Waddesdon The Rothschild Collection (The National Trust) in 1957.
Part of:
Recueil d'adresses: A collection of sixteenth, seventeenth, eighteenth and nineteenth century French, German, Belgian, Swiss, Dutch, Italian and Spanish trade cards, labels, wrappers, advertisements and related commercial ephemera bound in four volumes. 3686.1-4
Collection:
Waddesdon, The Rothschild Collection (The National Trust)
Bequest of James de Rothschild, 1957

Bibliography

Related literature

Natacha Coquery; L'Hôtel Aristocratique: Le marché du luxe à Paris au XVIII siècle; Paris; Publications de la Sorbonne; 1998. p. 378, on Jollivet supplying the Coigny family from the shop A l'Image Notre Dame from 1759-1783, and the Fleury family from the same address in 1785.
John Grand-Carteret; Papeterie et papetiers de l'ancien temps; Paris; Georges Putois; 1913. pp. 249-51, on Jollivet; p. 248, on Jollivet and Robert

http://digitalgallery.nypl.org/nypldigital/dgkeysearchdetail.cfm?trg=1&strucID=476100&imageID=1169928&parent_id=476090&word=&snum=&s=&notword=&d=&c=&f=&sScope=&sLevel=&sLabel=&total=33&num=0&imgs=12&pNum=&pos=10 Illustration of the shop front of Jollivet, rue de Buci, no. 12, from the age of Napoleon. [accessed 05 Nov 2008]

Indexed terms

People as Subject:
Jollivet (active c 1705-1712)
Louis XIV of France (b.1638, d.1715)
Robert (active c 1705-1760)
Louis of France, Le Grand Dauphin (b.1661, d.1711)
Marie Adelaide of Savoy (b.1685, d.1712)
Louis of France, Le Petit Dauphin (b.1682, d.1712)
Provenance Person:
Rothschild, James de (b.1878, d.1957)
Rothschild, Baron Ferdinand de (b.1839, d.1898)
Rothschild, Alice de (b.1847, d.1922)
Research Keywords:
Men as Proprietors/Consumption
Monarchy
Social Networks
Variety of Products/Consumption
Quality Issues/Consumption
Absolutism
Fashion
Christian Culture
Ephemera
Subjects:
Decorative Motifs & Patterns/Crosses
Decorative Motifs & Patterns/Leaf Motifs/Acanthus Motifs
Figures/Female
Work & Occupations/Social Rank/Nobility
Architecture/Monuments
Heraldry/Coat of Arms
Architecture/Town or Village Scape
Objects/Shop Goods
Work & Occupations/Trade & Commercial/Merchant
Animals/Mammals/Lamb
Animals/Mammals/Dolphin
Mythology/Gods & Goddesses/Apollo
Religion/Biblical Figures & Saints/Holy Spirit
Religion/Biblical Figures & Saints/Saint Genevieve
Architecture/Buildings/Domestic
Architecture/Buildings/Public, Municipal & Entertainment
Architecture/Buildings/Religious
Heraldry/Heraldic Devices
Work & Occupations/Governance & Public Administration/Monarchs
Work & Occupations/Trade & Commercial/Stationer
Work & Occupations/Maritime & Military/Knights of the Royal Orders
Animals/Birds
Objects/Religious & Ceremonial/Crown
Work & Occupations/Agriculture & Fishing/Shepherdess
Everyday Life/Worship
Objects/Visual Arts/Textile Tools
Objects/Reading, Writing & Printed Matter/Stationery
Objects/Reading, Writing & Printed Matter/Writing Materials
Objects/Reading, Writing & Printed Matter/Book
Nature, Landscape & The Elements/Countryside
Objects/Visual Arts/Painting
Objects/Armour & Weaponry/Shield
Decorative Motifs & Patterns/Draperies & Ribbons
Decorative Motifs & Patterns/Figural or Animal Motifs
Decorative Motifs & Patterns/Flower Motifs/Fleurs-de-lis
Decorative Motifs & Patterns/Frames, Borders, Cartouches
Decorative Motifs & Patterns/Geometric Patterns
Decorative Motifs & Patterns/Panels, Plaques, Medallions
Decorative Motifs & Patterns/Scroll Motifs
Decorative Motifs & Patterns/Scroll Motifs/Strapwork
Place as Subject:
Paris, France
Spain
Navarre, France
Genres:
Mythological Subjects

Other details

Location of Premises:
rue de la Vieille Draperie, Paris
rue de la Vieille Draperie, or de la Draperie, was replaced by rue de Lutèce, which was also renamed, rue de Constantine.
Shop Sign:
Image Sainte Genevieve, A l'
Trades (Original Language):
marchand papetier/Stationery goods activities
papetier/Stationery goods activities
Products:
BATTU
PAPIER
LAVE
LAVÉ
PAPIER
COUPE
COUPÉ
PAPIER
DORE
DORÉ
PAPIER
PAPIER
PREPARE
PRÉPARÉ
D
HOLLANDE
PLUMES
CIRE
D
ESPAGNE
CANIFS
REGISTRES
RÉGISTRES
DE
MAROQUIN
TABLETTES
CACHETS
CRAYONS
PORTE
ARGENT
COMPAS
D
DOUBLE
ENCRE
ET
LUISANTE
DE
MAROQUIN
PORTEFEUILLES
A
CLEF
FERMANT
PORTEFEUILLES
À
ARGENT
D
GARNIES
TABLETTES
D
GARNIES
OR
TABLETTES
A
CLEF
ECRITOIRES
FERMANTES
À
ÉCRITOIRES
ARGENT
D
ECRITOIRES
GARNIES
ÉCRITOIRES
ECRITURE
L
PAPIER
POUR
ÉCRITURE
BUREAUX
DE
ECRITOIRES
ÉCRITOIRES