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Trade Card of Boivin the Younger, Ironmonger, A La Croix de Fer

Artist or maker:
Unknown
Date:
1700-1750 {nd}
Dated stylistically.
Place of Production:
Paris, France
Medium:
engraving on paper
Type of Object:
engravings
trade cards
Accession number:
3686.1.25.40
One of a set, see others

Commentary

Brief Description

Trade card of Boivin the younger, merchant (marchand) ironmonger, At the Iron Cross. The image and text are both engraved. The design consists of a representation of goods and an architectural feature with a drapery bearing the text.

The card is framed by a double rule composed of a thick and thin line. The inner space is taken up by the architectural feature: a curved high, thin and wide plinth with a plain cornice, set on a flagstone floor, against a white background.

At the upper centre of the plinth is a mascaron of an old bearded, unseeing man whose head is crowned by a series of curling acanthus leaves. Two volutes frame his chin, which uncurl into acanthus leaves. Flower festoons are suspended from the volutes and attached to the upper right and left of the front of the plinth. The volutes form the upper edge of a cartouche which takes up the rest of the frontal area of the plinth and which bears the engraved text. The cartouche is formed with c-scrolls, one on each side, and two at the lower centre edge.

On top of the plinth is a row of unadorned metalwork goods. From left to right: a candlestick; an unidentified object; a coffee grinder; a coffee pot; a tea pot; a coffee pot with a vertical appendage; a candelabra; a chocolate pot; a desk bell; three candlesticks; two pans; two fireplace irons.

Two wall mounted candelabras are affixed to the top of the sides of the plinth, one on each side. From these are suspended more metalwork goods, tied with ribbons in the manner of trophies. On the left are a candle snuffer and stand; and three taps with sea monster shaped heads. On the right are a helmet-shaped ewer and a candlestick; a wall mounted candleholder and a candleholder with a long handle.

On the floor can be seen further goods, from left to right: an iron; a sauce pan with a lid; a tea urn; a fire grate; a frying pan; a dish; a fish kettle; fireplace shovel and pincers; a bowl; a large pan, a pan; a cauldron and lid lying on its side; a warming pan with its lid open; a heating pan; a pair of bellows; fireplace tongs; pipes and a tap; a stove; a watering can. Two pans also protrude from behind the plinth on the right-hand side.

A framed heraldic motif rests against the plinth at lower right. This shows the arms of France surrounded by a cartouche composed of scrolls, and supported by a palm frond on the right, and a laurel leaf on the left.

Physical description

Dimensions (mm):
233 x 193
Physical Details:
single sheet, image size: 231 x 190 (sheet trimmed to or within plate mark)
Transcription:
A LA CROIX DE FER / Sur le Quay de la Megisserie / BOIVIN le jeune Marchand Vend de beaux Contrecoeurs de Cheminée Sur des / modelles nouveaux cintrez et aussy des ordinaires et façonnez. Rechaults de / fonte ronds et quarrez pour les fourneaux de fer à l'ordinaire. Beaux feux / d'acier, polis, dorez, argentez et de Bronze. Bras dorez et en couleur de toutes fa /çons (façons), Véritables Poëles d'allemagne a eschaufer des plus belles formes qui ne / sentent ny ne fument et aussy de toutes les autres sortes. Tout ce qui concerne / generalement la batterie de cuisine de cuivre fort et ce qui se peut faire de / meilleur et de mieux fait. Tres belles Tringles polies pour les / lits, pour les portieres et les croisées et aussy sans estre polis / de toutes sortes. Baignoires et demi Baignoires et chau- /dieres (chaudieres) pour l'eau chaude. Robinets dorez en col de Signe / pour les fontaines de Bufet. Et beaucoup d'autre / chose en cuivre, fer, fonte, et metal, le tout en conscience et sans surfaire. / A Paris
Translation:
At the Iron Cross on the quai de la Mégisserie. Boivin the younger, merchant, sells fine firebacks in new models arched and also plain and wrought. Cast iron round and square stoves for ovens and in iron for ordinary models. Fine steel fires, polished, gilded, silvered and in bronze. Sconces, gilded and in colours in all styles. Real German stoves for heating in the most beautiful styles and which neither smell nor smoke, and also all other kinds. Everything in general relating to kitchen equipment in heavy copper, and which is the finest and the best made. Fine polished, and also unpolished, curtain rails for beds, doorways and crossings in all kinds. Baths and hip baths and boilers for hot water. Gilded taps with swan necks for water fountains. And many other things in copper, iron, cast iron, and metal, all sold with a moral conscience and without overcharging. In Paris
Language:
French

History

Provenance:
Owned by Gabriel-Hippolyte Destailleur (b.1822, d.1893); included in sale of Destailleur's library, Damascène Morgand (b.1840, d.1898), Paris, 13 April 1891, part of lot no. 352, 'Receuil d’adresses, cartes de visite, billets de bal, brevets militaries, etc. En un vol. in-fol., veau marbré, fil., tr. dor. Recueil très important, comprenant 206 pièces, adresses, billets d’invitation, titres de livres, brevets militaries des XVIIe et XVIIIe siècles', (price paid for volume: 2,020 FF); acquired by Baron Ferdinand de Rothschild (b.1839, d.1898); inherited by his sister Alice de Rothschild (b.1847, d.1922); inherited by her great-nephew James de Rothschild (b.1878, d.1957); bequeathed to Waddesdon The Rothschild Collection (The National Trust) in 1957.
Part of:
Recueil d'adresses: A collection of sixteenth, seventeenth, eighteenth and nineteenth century French, German, Belgian, Swiss, Dutch, Italian and Spanish trade cards, labels, wrappers, advertisements and related commercial ephemera bound in four volumes. 3686.1-4
Collection:
Waddesdon, The Rothschild Collection (The National Trust)
Bequest of James de Rothschild, 1957

Bibliography

Bibliography

Damascène Morgand; b.1840, d.1898; Catalogue des livres rares et precieux composant la Bibliothèque de M. Hippolyte Destailleur; 1891; Paris; p. 90, no. 352

Related literature

Jacques Hillairet; Dictionnaire historique des rues de Paris; Paris; Éditions de Minuit; 1963. see Location of premises
Michèle Bimbenet-Privat; Les orfèvres et l'orfèvrerie de Paris au XVIIe siècle; 2 vols; Paris; Les Musees de la Ville de Paris; 2002. vol. 2, p. 107, for description of desk bell

Indexed terms

People as Subject:
Boivin le jeune (active c 1700-1750?)
Provenance Person:
Rothschild, James de (b.1878, d.1957)
Destailleur, Gabriel-Hippolyte (b.1822, d.1893)
Morgand, Damascène (b.1840, d.1898)
Rothschild, Baron Ferdinand de (b.1839, d.1898)
Rothschild, Alice de (b.1847, d.1922)
Research Keywords:
Men as Proprietors/Consumption
Decorative Arts
Monarchy
Variety of Products/Consumption
Baroque Style
Trade (Import)/Trade Routes
European Trade/Trade Routes
Christian Culture
Value of Products/Consumption
Ephemera
Subjects:
Decorative Motifs & Patterns/Leaf Motifs/Acanthus Motifs
Nature, Landscape & The Elements/Flowers
Objects/Shop Goods
Interiors/Domestic
Work & Occupations/Trade & Commercial/Merchant
Religion/Christian Iconography/Crucifixion
Architecture/Monuments
Figures/Male
Objects/Vessels & Containers/Coffee or Tea Pot
Objects/Furnishings/Candlestick
Objects/Domestic Equipment/Brazier or Stove
Objects/Cooking & Eating/Cooking Pots & Pans
Heraldry/Coat of Arms
Objects/Musical Instruments/Bell
Objects/Industrial & Maritime Equipment/Tools
Objects/Domestic Equipment/Bellows
Objects/Domestic Equipment/Plumbing & Bathing Equipment
Objects/Cooking & Eating/Cooking Pots & Pans
Objects/Domestic Equipment/Iron
Objects/Domestic Equipment/Andirons or Firedog
Objects/Vessels & Containers/Jug
Objects/Furnishings/Wall Lights & Chandeliers
Objects/Armour & Weaponry/Shield
Decorative Motifs & Patterns/Draperies & Ribbons
Decorative Motifs & Patterns/Figural or Animal Motifs
Decorative Motifs & Patterns/Flower Motifs/Festoons
Decorative Motifs & Patterns/Flower Motifs/Fleurs-de-lis
Decorative Motifs & Patterns/Frames, Borders, Cartouches
Decorative Motifs & Patterns/Scroll Motifs
Decorative Motifs & Patterns/Shell Motifs
Decorative Motifs & Patterns/Trophies
Place as Subject:
Paris, France
Germany
Genres:
Still Life

Other details

Location of Premises:
quai de la Mégisserie, Paris
Hillairet, 1963, vol. 2, p. 119: 'Refait en 1529, énlargi en 1769, ce quai fut ensuite désigné sous le nom de la Feraille, dû aux marchands de vieux fers qui étalaient leurs marchandises le long du parapet'
Shop Sign:
Croix de Fer, A La
Trades (Original Language):
quincaillier/Metalwork activities
Products:
CHEMINEE
CHEMINÉE
CONTRECOEURS
DE
DE
FER
FONTE
FOURNEAUX
LES
POUR
RECHAULTS
ACIER
D
FEUX
BRAS
COULEURS
DOREZ
EN
ET
ALLEMAGNE
D
POELES
POÊLES
BATTERIE
CUISINE
CUIVRE
DE
FORT
CROISEES
CROISÉES
ET
LITS
POLIES
PORTIERES
PORTIÈRES
POUR
TRINGLES
BAIGNOIRES
BAIGNOIRES
DEMI
CHAUDE
CHAUDIERES
CHAUDIÈRES
EAU
L
POUR
BUFFET
COL
CYGNE
DE
DORES
DORÉS
EN
FONTAINES
LES
POUR
ROBINETS
CHANDELIERS
CAFETIERES
CAFETIÈRES
THEIERES
THÉIÈRES
CANDELABRES
CASSEROLES
BOUGEOIRS
A
FONTAINES
THE
THÉ
À
JATTES
BASSINOIRES
ARROSOIRS
CHAUDRONS
CHOCOLATIERES
CHOCOLATIÈRES
FERS
POUR
REPASSAGE
DE
FOYER
GARNITURES
MOUCHETTES
A
CAFE
CAFÉ
MOULINS
À
POELES
POÊLES
POISSONNIERES
POISSONNIÈRES
BUREAU
DE
SONNETTES
SOUFFLETS
AIGUIERES
AIGUIÈRES