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Trade Card of Jollivet, Stationer-in-Ordinary, A l'Image de Notre-Dame

Artist or maker:
Unknown
Date:
c 1710 {nd}
Coats of arms.
Place of Production:
Paris, France
Medium:
etching and engraving on paper
Type of Object:
etchings
trade cards
Accession number:
3686.1.33.58
One of a set, see others

Commentary

Brief Description

Trade card of Jollivet, paper merchant in-ordinary (marchand ordinaire) to the King and the Dauphine, At the Image of Our Lady. The image is etched and the text engraved. The design consists of a representation of the shop sign, coats of arms and a text area.

The card is divided into two registers. Above, on a field of fine parallel lines, four coats of arms are arranged around an oval containing an image of the Virgin and Child. The Virgin is seated in an interior defined by a curtain and an aperture. The Christ child stands on her lap and embraces her neck. This is supported by a stylised pedestal form, which is decorated with flat representations of volutes and acanthus leaves.

To the oval’s upper left and lower right are crowned escutcheons showing arms of Louis XIV, incorporating the arms of France and Navarre. Above the shields is the mask of Apollo, Louis XIV’s personal emblem, and below is his cipher of interlaced ‘L’s. The shields are encircled by the decoration of the Order of the Holy Spirit. On the upper right and lower left are escutcheons bearing the arms of the Petit Dauphin, Louis, Duke of Burgundy and the Dauphine Marie Adelaide de Savoie, Duchess of Burgundy. These are supported by dolphins rampant and crowned with a dolphin coronet.

In the lower register of the card the text is framed with a representation of a torus moulding decorated with a husk-garland, with a fleur-de-lis at each of its four corners.

Curatorial Commentary

The presence of these arms suggests that the original design of the card is likely to have been after 1697 and before 1712, reflecting the dates of this royal marriage. This is the earliest of the three cards for Jollivet in the collection.

Three cards for Jollivet are in the British Museum Banks Collection 133.98, 133.99 and 133.100.

The Jollivet family were stationers throughout the eighteenth century. Grand-Carteret notes that Jollivet l'aine was probably the son of Jollivet who was active c. 1712. He traded from 'A l'Image Sainte-Genevieve', rue de Bussy from c. 1756. Coquery notes the activity of the family in the 1780s. A Jollivet was still active from this address during the reign of Napoleon, see Related documents.

Phillippa Plock, 2008

Physical description

Dimensions (mm):
230 x 165
Physical Details:
single sheet, image size: 228 x 163 (sheet trimmed to or within plate mark)
Transcription:
A LIMAGE N DAME / Ruë de Bussi [sic] vis a vis / l'Hotel Imperial Faubourg / St Germain. / A PARIS. / JOLLIVET, Marchand ordinaire du Roy et de Madame / la Dauphine, vend de tres beau papier batu, lavé, coupé, d'Oré / preparé de toute grandeur pour bien ecrire et de toute sorte de / papier de musique, d'excellentes plumes d'Hollande et des mieux / taillées pour les personnes de qualité de la plus belle cire d'Es- /pagne (Espagne) de toute couleur: des canifs de toutes facons; des registres / de toute sorte de grandeur; des portefeuille de maroquin rouge et / noir des plus a la mode fermants à clef et d'autre maniere des ta- /blettes (tablettes) de maroquin des plus nouvelles garnies d'Or et d'Argent des / ecritoires de toute grandeur garnies d'argent fermants à clef et / decouvertes pour mettre sur des bureaux; des cachets, porte cray /ons, (crayons) et compas d'argent et la Veritable encre double et luisante et / autres sortes, de toutes sortes de papier à lettre tres fins d'Holande / doré et non doré pour ecrire dans les païs Etrangers et de toutes sortes / de marchandises des plus nouvelles. et à juste prix.
Translation:
At the Image of Our Lady, rue de Buci opposite the Hôtel Imperial Faubourg St. Germain in Paris. Jollivet, merchant-in-ordinary to the King and to Madame the Dauphine, sells very good paper, beaten, coloured, cut, gilt-edged, prepared, in all sizes good for writing, all sorts of music paper, excellent Dutch quills, cut in the finest manner for people of quality, the best Spanish wax in all colours, all sorts of penknives, ledgers in all sizes, portfolios in red and black leather in the highest fashion locking with a key and otherwise, tablet books of leather with the latest decorations in gold and silver writing cases in all sizes decorated with silver, locking and open-topped to put on desks, seals, pencil holders, and silver compasses, and true concentrated lustrous inks and other sorts, all kinds of very fine Dutch letter paper, gilt and un-gilt for writing to foreign countries and the very latest merchandise at fair prices
Language:
French

History

Provenance:
Owned by Gabriel-Hippolyte Destailleur (b.1822, d.1893); included in sale of Destailleur's library, Damascène Morgand (b.1840, d.1898), Paris, 13 April 1891, part of lot no. 352, 'Receuil d’adresses, cartes de visite, billets de bal, brevets militaries, etc. En un vol. in-fol., veau marbré, fil., tr. dor. Recueil très important, comprenant 206 pièces, adresses, billets d’invitation, titres de livres, brevets militaries des XVIIe et XVIIIe siècles', (price paid for volume: 2,020 FF); acquired by Baron Ferdinand de Rothschild (b.1839, d.1898); inherited by his sister Alice de Rothschild (b.1847, d.1922); inherited by her great-nephew James de Rothschild (b.1878, d.1957); bequeathed to Waddesdon The Rothschild Collection (The National Trust) in 1957.
Part of:
Recueil d'adresses: A collection of sixteenth, seventeenth, eighteenth and nineteenth century French, German, Belgian, Swiss, Dutch, Italian and Spanish trade cards, labels, wrappers, advertisements and related commercial ephemera bound in four volumes. 3686.1-4
Collection:
Waddesdon, The Rothschild Collection (The National Trust)
Bequest of James de Rothschild, 1957

Bibliography

Bibliography

Damascène Morgand; b.1840, d.1898; Catalogue des livres rares et precieux composant la Bibliothèque de M. Hippolyte Destailleur; 1891; Paris; p. 90, no. 352; possibly this print - though see related objects
John Grand-Carteret; Papeterie et papetiers de l'ancien temps; Paris; Georges Putois; 1913; pp. 249-50; illustrates an example of the print

Related literature

Jacques Hillairet; Dictionnaire historique des rues de Paris; Paris; Éditions de Minuit; 1963. see Location of Premises
Natacha Coquery; L'Hôtel Aristocratique: Le marché du luxe à Paris au XVIII siècle; Paris; Publications de la Sorbonne; 1998. p. 378, on Jollivet supplying the Coigny family from the shop A l'Image Notre Dame from 1759-1783, and the Fleury family from the same address in 1785.
John Grand-Carteret; Papeterie et papetiers de l'ancien temps; Paris; Georges Putois; 1913. pp. 249-51, on Jollivet

http://digitalgallery.nypl.org/nypldigital/dgkeysearchdetail.cfm?trg=1&strucID=476100&imageID=1169928&parent_id=476090&word=&snum=&s=&notword=&d=&c=&f=&sScope=&sLevel=&sLabel=&total=33&num=0&imgs=12&pNum=&pos=10 Illustration of the shop front of Jollivet, rue de Buci, no. 12, from the age of Napoleon. [accessed 05 Nov 2008]

Indexed terms

People as Subject:
Jollivet (active c 1705-1712)
Louis XIV of France (b.1638, d.1715)
Marie Adelaide of Savoy (b.1685, d.1712)
Louis of France, Le Petit Dauphin (b.1682, d.1712)
Provenance Person:
Rothschild, James de (b.1878, d.1957)
Destailleur, Gabriel-Hippolyte (b.1822, d.1893)
Morgand, Damascène (b.1840, d.1898)
Rothschild, Baron Ferdinand de (b.1839, d.1898)
Rothschild, Alice de (b.1847, d.1922)
Research Keywords:
Men as Proprietors/Consumption
Monarchy
Absolutism
Family
Social Networks
Variety of Products/Consumption
Fashion
Quality Issues/Consumption
Trade (Import)/Trade Routes
European Trade/Trade Routes
Childhood
Music Culture
Value of Products/Consumption
Trade (Export)/Trade Routes
Christian Culture
Invention & Novelty
Ephemera
Subjects:
Decorative Motifs & Patterns/Crosses
Decorative Motifs & Patterns/Leaf Motifs/Acanthus Motifs
Figures/Group
Figures/Female
Figures/Child
Work & Occupations/Social Rank/Nobility
Work & Occupations/Trade & Commercial/Merchant
Heraldry/Coat of Arms
Interiors/Domestic
Objects/Shop Goods
Religion/Biblical Figures & Saints/Virgin Mary
Religion/Biblical Figures & Saints/Christ Child
Mythology/Gods & Goddesses/Apollo
Animals/Mammals/Dolphin
Religion/Biblical Figures & Saints/Christ
Architecture/Buildings/Domestic
Architecture/Architectural Features
Heraldry/Heraldic Devices
Work & Occupations/Governance & Public Administration/Monarchs
Work & Occupations/Trade & Commercial/Stationer
Work & Occupations/Maritime & Military/Knights of the Royal Orders
Objects/Reading, Writing & Printed Matter/Stationery
Objects/Reading, Writing & Printed Matter/Writing Materials
Objects/Reading, Writing & Printed Matter/Book
Objects/Religious & Ceremonial/Crown
Objects/Furnishings/Chair
Objects/Furnishings/Soft Furnishings
Objects/Visual Arts/Painting
Objects/Armour & Weaponry/Shield
Decorative Motifs & Patterns/Draperies & Ribbons
Decorative Motifs & Patterns/Figural or Animal Motifs
Decorative Motifs & Patterns/Flower Motifs/Fleurs-de-lis
Decorative Motifs & Patterns/Frames, Borders, Cartouches
Decorative Motifs & Patterns/Fruit, Nut or Seed Motif
Decorative Motifs & Patterns/Panels, Plaques, Medallions
Decorative Motifs & Patterns/Scroll Motifs
Place as Subject:
Paris, France
Holland, Netherlands
Spain
Navarre, France
Genres:
Religious Subjects

Other details

Location of Premises:
rue de Buci, Paris
(vis-à-vis l’hôtel Imperial). Hillairet, 1963, vol 1, p. 251, ill. 252: number 10 'Emplacement de trois maisons, du XVIIe siècle…Son rez-de-chaussée était occupé, en 1730, par le papetier Claude Jollivet dont les descendants achetèrent cette maison et ainsi que les deux autres entre 1767 et 1774. (L’un de ces Jollivet se proposa à la Convention pour récupérer l’or des armoires des livres de la Bibliothèque nationale à raison de 2 sols par volume.) La papeterie, qui était à l’enseigne de Notre-Dame, eut celle Au Griffon d’Or en 1789.' The houses were destroyed in 1861 and replaced with a single larger building with nine bays.
Shop Sign:
Image de Notre-Dame, A l'
Trades (Original Language):
papetier/Stationery goods activities
Products:
BATTU
PAPIER
LAVE
LAVÉ
PAPIER
COUPE
COUPÉ
PAPIER
DORE
DORÉ
PAPIER
PAPIER
PREPARE
PRÉPARÉ
A
MUSIQUE
PAPIER
À
D
HOLLANDE
PLUMES
CIRE
D
ESPAGNE
CANIFS
REGISTRES
RÉGISTRES
DE
MAROQUIN
PORTEFEUILLES
DE
MAROQUIN
TABLETTES
ECRITOIRES
ÉCRITOIRES
CACHETS
CRAYONS
PORTE
ARGENT
COMPAS
D
DOUBLE
ENCRE
ET
LUISANTE
A
DORE
DORÉ
LETTRES
PAPIER
À
ECRITURE
L
PAPIER
POUR
ÉCRITURE
D
HOLLANDE
PAPIER
A
CLEF
FERMANT
PORTEFEUILLES
À
BUREAUX
DE
ECRITOIRES
ÉCRITOIRES
A
CLEF
ECRITOIRES
FERMANTES
À
ÉCRITOIRES
A
LETTRES
PAPIER
À
D
GARNIES
OR
TABLETTES
ARGENT
D
GARNIES
TABLETTES