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Trade Card of Salernier, Engraver, Aux Armes de Madame de Dauphine

After:
Choffard, Pierre-Philippe (b.1731, d.1809)
After Engraver:
Cochin fils, Charles-Nicolas (b.1715, d.1790)
Engraved by Salernier (French, active c 1760)
Text engraved by Niodot (French, active 1770-1787)
Date:
c 1760 {nd}
Based on the date of the Lattré trade card, 1759, and the death dates of the Dauphin, 1765 and Dauphine, 1767.
Place of Production:
Paris, France
Medium:
etching and engraving on paper
Type of Object:
etchings
trade cards
Accession number:
3686.1.76.150
One of a set, see others

Commentary

Brief Description

Trade card of Salernier, metal engraver (graveur sur tous metaux), At the Arms of Madam the Dauphine. The image is etched and engraved by Salernier; the text is engraved by Niodot; the capitals in the first line of text are decorated with parallel lines. The composition and many details are taken from the trade card of Lattré and his wife, designed by Charles-Nicolas Cochin and engraved by Pierre-Philippe Choffard, dated 1759. The design consists of an architectural frame surrounding the text; a representation of goods; and a representation of the shop sign. Salernier has depicted the coat of arms incorrectly.

The oblong frame is composed of an outer moulding with a raised band along each section. An astragal with beading and a flat moulding appear on the inner edge. Above the upper edge of the frame is a cornice supported by three curved modillions decorated with acanthus leaves and four volute brackets with foliate mounts.

On the sides of the frame and in the lower corners, there are eight roundels bearing seal impressions. From upper right clockwise the designs are: a head surrounded by a motto; two shields bearing the heraldic motifs of first, a barry of six, and second, a saltaire surrounded by details; a shield bearing the arms of France, with surrounding details; the cipher of interlaced 'L's referring to Louis; two shields surrounded by a cartouche and surmounted by a crown bearing the heraldic motifs of first, fess, three objects two over one, and second, a chevron; a cipher of interlaced 'C's; a heart pierced by two arrows surmounted by a halo; the arms of France flanked by two wings and surrounded by other details.

The central part of the cornice is surmounted by a raised plinth with curved sides. An asymmetrical cartouche surrounding two shields is mounted on the plinth. The shields bear the coat of arms of Louis, Dauphin (d. 1765) and Marie-Josèphe, Princess of Poland and Saxony (d. 1767), although the escutcheon over all on her arms is not depicted correctly. Rather than bearing the arms of Saxony as on her coat of arms, it bears the arms of the Arch-Marshal of Saxony. The coat of arms is in fact that of her grandfather, Augustus II King of Poland and Elector of Saxony, rather than that of her father, Augustus III.

The cartouche is flanked by two male partially draped putti. On the right, the sitting putto supports the cartouche and holds a piece of paper with five shields engraved on it. On the left, the putto stands supporting the cartouche. A flower and a crown decorated with dolphins surmounts the shields; a palm frond appears below the shields. A festoon of flowers hangs down from the bottom of the cartouche and is entwined around the frame.

Curatorial Commentary

The design is clearly based on the Lattré trade card (3686.1.71.136), but it does differ from it in some details [IMITATION]. For example, the addition of the engraved medals on the frame indicates Salernier's particular skills. The seal impressions that appear at the lower corners are substitutes for the raised blank roundels that appear on the original card.

The substitution of Salernier's shop sign in the space where Lattré's goods appear in the original card highlights Salernier's patronage links.

By using a high-quality example of a trade card, Salernier was clearly using imitation in order to enhance the desirability of his own goods and services.

The confusion over the Dauphine's coat of arms may have occurred because her father Augustus III was also known as Frederick Augustus II. Salernier may have confused this figure with Augustus II, the Dauphine's grandfather. Whatever the case, this rather detracts from the connotations of excellence Salernier has attempted to convey in the rest of his trade card.

The type of paper is difficult to identify with certainty.

Phillippa Plock, 2008

Physical description

Dimensions (mm):
155 x 139
Physical Details:
single sheet, plate mark size: 147 x 127, image size: 127 x 110
Signature & Date
signed in the plate , lower left and lower right: Salernier sculp. / Niodot scrip.
Transcription:
SALERNIER, / GRAVEUR SUR TOUS METEAUX, / Grave Sceaux Cachets Vaisselles Epitaphes, et tout ce qui / concerne le dit Art. / Demeure Quay de l'Horloge du côté du Pont au change / aux Armes de Madame la Dauphine. / A PARIS. / Salernier sculp. / Niodot scrip.
Translation:
Salernier, engraver on all metals. Engraves seals, letter seals, tableware, epitaphs and all that relates to the aforesaid art. Lives at the quai de l'Horloge, on the side of the Pont au Change, At the Arms of Madame la Dauphine. In Paris. Salernier carved [etched and engraved this] Niodot wrote [this].
Language:
French

History

Provenance:
Acquired by Baron Ferdinand de Rothschild (b.1839, d.1898) before 1897; inherited by his sister Alice de Rothschild (b.1847, d.1922); inherited by her great-nephew James de Rothschild (b.1878, d.1957); bequeathed to Waddesdon The Rothschild Collection (The National Trust) in 1957.
Part of:
Recueil d'adresses: A collection of sixteenth, seventeenth, eighteenth and nineteenth century French, German, Belgian, Swiss, Dutch, Italian and Spanish trade cards, labels, wrappers, advertisements and related commercial ephemera bound in four volumes. 3686.1-4
Collection:
Waddesdon, The Rothschild Collection (The National Trust)
Bequest of James de Rothschild, 1957

Bibliography

Bibliography

Katie Scott, The Waddesdon Manor Trade Cards: More than one history, Journal of Design History, 23, 2004, 91-104; p. 104, n. 39

Indexed terms

People as Subject:
Salernier (active c 1760)
Marie-Josèphe of Saxony, La Dauphine (b.1731, d.1767)
Louis of France, Le Dauphin (b.1729, d.1765)
Augustus II of Poland (b.1670, d.1733)
Provenance Person:
Rothschild, James de (b.1878, d.1957)
Rothschild, Baron Ferdinand de (b.1839, d.1898)
Rothschild, Alice de (b.1847, d.1922)
Research Keywords:
Men as Proprietors/Consumption
Imitation
Monarchy
Childhood
Rococo Style
Decorative Arts
Ephemera
Subjects:
Decorative Motifs & Patterns/Flower Motifs
Decorative Motifs & Patterns/Figural or Animal Motifs/Heart Motifs
Decorative Motifs & Patterns/Leaf Motifs/Acanthus Motifs
Mythology/Creatures/Cherub, Putto or Putti
Work & Occupations/Arts & Entertainment/Engraver (Jewellery & Metal)
Figures/Group
Figures/Child
Nature, Landscape & The Elements/Flowers
Animals/Mammals/Dolphin
Heraldry/Coat of Arms
Objects/Shop Goods
Work & Occupations/Trade & Commercial/Merchant
Work & Occupations/Trade & Commercial/Service Provider
Architecture/Architectural Features
Work & Occupations/Governance & Public Administration/Monarchs
Objects/Visual Arts/Prints
Objects/Religious & Ceremonial/Crown
Objects/Reading, Writing & Printed Matter/Writing Materials
Objects/Cooking & Eating/Tableware
Objects/Armour & Weaponry/Shield
Decorative Motifs & Patterns/Figural or Animal Motifs
Decorative Motifs & Patterns/Flower Motifs/Festoons
Decorative Motifs & Patterns/Frames, Borders, Cartouches
Decorative Motifs & Patterns/Moulded & Edging Patterns (e.g. beading)
Decorative Motifs & Patterns/Panels, Plaques, Medallions
Decorative Motifs & Patterns/Scroll Motifs
Place as Subject:
Paris, France
Genres:
Allegory

Other details

Location of Premises:
quai de l'Horloge, Paris
(du coté du pont au Change)
Shop Sign:
Armes de Madame la Dauphine, Aux
Trades (Original Language):
graveur sur métaux/Metalwork activities
Services:
grave les sceaux/Stationery goods activities
grave les vaisselles/Metalwork activities
grave les épitaphes/Book trade activities
grave les cachets/Stationery goods activities
grave sur tous métaux/Metalwork activities
Products:
CACHETS
SCEAUX