Trade Card of Robert, Stationer-in-Ordinary, A l'Image Sainte Genevieve

Artist or maker:
c 1760 {nd}
Dated by Grand-Carteret.
Place of Production:
Paris, France
etching and engraving on paper
Type of Object:
trade cards
Accession number:
One of a set, see others


Brief Description

Trade card of Robert, paper merchant (marchand ordinaire) in-ordinary to the King, At the Image of Saint Genevieve. The image is etched and the text engraved. The design consists of an architectural plinth with a plaque bearing the text and a representation of the shop sign. The whole is surrounded by a border composed of horizontal and vertical parallel lines, and a double rule.

The architectural plinth has a simple cornice and moulding surrounding the text. There is a mount composed of a rocaille form and acanthus leaf C-scrolls at lower centre. On top of the plinth is a framed oval with a depiction of the shop sign. The oval is surmounted by a ribbon tied in a bow, the ends of which bear the name of the shop sign. The oval is flanked by laurel leaves in the form of a bay leaf garland. The oval rests on rocaille forms and leaf scrolls that spill over the edge of the cornice. Festoons of flowers also hang over the edge of the cornice.

Inside the oval, there is a depiction of the standing figure of St. Genevieve, the patron saint of Paris. She wears a hooded robe and clasps her hands in prayer around a staff. She rests her left knee on a block of stone. A distaff rests against the block. In the background there is a church and hills. To the left, there are two dogs.

Curatorial Commentary

The image of the shop sign is based on the earlier image of the Saint as it appears in the trade card of Jollivet and Robert, see 3686.1.39.75.

Phillippa Plock, 2008

Physical description

Dimensions (mm):
119 x 70
Physical Details:
single sheet, image size: 119 x 70 (sheet trimmed to or within plate mark)
A L'IMAGE STE. GENEVIEVE / ROBERT Marchand / ordinaire du Roy, rue / de la Vieille Draperie / pres le Palais, Vend toutes / sortes de Papiers lavez, / battu et Registres de toutes / grandeurs. A PARIS
At the Image of Saint Genevieve. Robert. Merchant-in-ordinary to the King, rue de la Vieille Draperie near the Palace, sells all sorts of paper, washed, beaten and registers in all sizes. In Paris


Acquired by Baron Ferdinand de Rothschild (b.1839, d.1898) before 1897; inherited by his sister Alice de Rothschild (b.1847, d.1922); inherited by her great-nephew James de Rothschild (b.1878, d.1957); bequeathed to Waddesdon The Rothschild Collection (The National Trust) in 1957.
Part of:
Recueil d'adresses: A collection of sixteenth, seventeenth, eighteenth and nineteenth century French, German, Belgian, Swiss, Dutch, Italian and Spanish trade cards, labels, wrappers, advertisements and related commercial ephemera bound in four volumes. 3686.1-4
Waddesdon, The Rothschild Collection (The National Trust)
Bequest of James de Rothschild, 1957



John Grand-Carteret; Papeterie et papetiers de l'ancien temps; Paris; Georges Putois; 1913; pp. 290-91; illustrates an example of the card.

Indexed terms

Other details

Location of Premises:
rue de la Vieille Draperie, Paris
(près le Palais)
Shop Sign:
Image de Ste. Genevieve, A l'
Trades (Original Language):
papetier/Stationery goods activities