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Trade Card of Jean-Baptiste Réveillon, Stationer, Aux Armes de Son A.S. Madame La Princesse de Conty

Artist or maker:
Unknown
Date:
c 1770 {nd}
Marie Fortunée became Princess of Conti in 1776. However, Velut dates the card to c. 1760, see Related documents.
Place of Production:
Paris, France
Medium:
etching and engraving on paper
Type of Object:
etchings
trade cards
overlaid prints
Accession number:
3686.2.45.113
One of a set, see others

Commentary

Brief Description

Trade card of Jean-Baptiste Réveillon, stationer and wall-paper merchant (marchand), At the Arms of Her Serene Highness the Princess of Conti. Mounted over another print. The image is etched and the text engraved. The design consists of a plaque bearing the text, a representation of the shop sign and a representation of goods. The whole is surrounded by a double rule.

The plaque is placed upon a large pedestal that takes up two-thirds of the card. It is surrounded by a border of parallel lines and a moulding. At the sides, this moulding is plain, with projections at the upper corners. The lower ends terminate in acanthus scrolls. The lower edge is composed of four C-scroll acanthus leaves flanking a rocaille form at lower centre. The upper edge is composed of two C-scrolls flanking a rocaille form. The top of the pedestal is formed from two C-scrolls at the upper corners and a plain ledge, mounted with gadrooning at upper centre.

Surmounting the pedestal is a re-curved plinth with side C-scrolls. This plinth supports two shields bearing, on the left the Condé arms and on the right the Penthièvre arms. The shields are flanked by two palm leaves wrapped in ribbons. Flowers appear beneath the shields. A rocaille form and coronet decorated with fleurs-de-lis surmounts the shields.

Goods appear on top of the pedestal, hang in trophies to either side of the shields, and appear to the sides of the pedestal. To either side of the shield are portfolios and music paper. On the left trophy, there is a portfolio, pencil holder, seals, a small box with holes in it and quills. On the right trophy, there is a piece of ruled paper, a wallet, quills, patterned hand-screens and scrapers. On the C-scrolls at the upper corners of the pedestal, resting on flowers, there is a book on the left and an inkstand with an ink-well, bell and small bowl on the right. To the left of the pedestal, there is a large screen, a patterned table screen standing on a guéridon table decorated with acanthus leaf scrolls standing on a box, with an open box behind with textiles in it. On the right of the pedestal, there is a large patterned screen, two boxes and an ink-well with a quill.

Curatorial Commentary

Jean-Baptiste Réveillon trained as a merchant stationer and began in a small shop on the rue de la Harpe in 1753. He wanted to make flock wall-paper (invention) and left Paris due to guild restrictions. He returned to the city around 1760 and bought a larger shop on the rue de l'Arbre Sec, and set up a workshop on the rue de Charonne. In 1763 he set up a wallpaper manufactory, an industry that steadily grew. Velut notes that he left the shop on the rue de l'Arbre Sec in 1773.

Réveillon gave up his shop on the rue de l'Arbre Sec around 1780. He received the title of royal manufactory in 1783. He encountered much resistance to manufacturing wall-paper from the guilds, a situation that contributed to the Réveillon riots in April 1789, also fuelled by high bread prices and concern over wage cuts (Revolution). Réveillon, now a wealthy man, had his mansion stormed and his property burnt. This riot provided much of the impetus behind the storming of the Bastille only eleven weeks later. See Rosenband in Related documents.

The coats of arms are confusing. There were two mid to late eighteenth-century Conti princesses, the first, Louise Diane of Orleans, was Princess of Conti from 1732 until her death in 1736, the second Marie Fortunée married in 1776. Neither princess had links with the Penthièvre family. The Conti were a junior branch of the Condé family.

A trade card for this merchant was part of the Boucherez sale in 1912. Given that this trade card is pasted over another item this may be a possible provenance (collecting). However, other items in the same sale lot do not appear in Waddesdon's collection: '116 – 13 pieces diverses (aux noms des marchand –papetiers: Godin, Réveillon, Latizeau, Debord, Renault, Deslauriers etc 30 fr'. Sale of collection of Henri Boucherez, 13th and 14th December 1912, by MM. Leo Delteil and A. Le Corbeiller, printsellers, Paris. See Grand-Cartret in Related documents.

Phillippa Plock, 2008

Physical description

Dimensions (mm):
174 x 112
Physical Details:
single sheet, plate mark size: 160 x 110, image size: 154 x 103
Inscriptions:
[pen and ink marks]
Inscription
upper centre, pen and ink
Transcription:
AUX ARMES / de son A.S. Madame la Princesse de Conty / Rue de l'Arbre-sec près la Rue des Fossés / REVEILLON / Md. Vend de très beau Papier Battu, Lavé, / Verny, d'Oré, Glacé, d'Hollande et de touttes [sic] / qualités pour l'Ecriture et le dessein Livres et Papier Reglés pour la Musique, touttes / sortes de Papiers a Fleurs Indienne, Damas- / sés (damasés), et autres qu'il employe pour les Tapis- / series (tapisseries), Ecrans, et Paravants, Registres de / touttes grandeurs Reglés pour les Comptes / Etrangers Parties doubles, et Journaux, / Boestes [sic] pour les Bureaux, Ecritoires de / poches et de tables, Portefeuilles et Tablettes / de Maroquin fermant a Clef, garnis d'Or et d'Ar- / gent (argent) Plumes d'Hollande, Cire d'Espagne, Canif, / Gratoire, Veritable Encre double et / luisante, et touttes sortes de marchan- /dises (marchandises) a l'usage des Bureaux. / A Paris.
Translation:
At the Arms of Her Serene Highness Madame the Princess of Conti. Rue de l'Arbre-Sec near the rue des Fossés, Réveillon, merchant, sells very good paper: beaten, washed, varnished, gilded, glazed, from Holland, and in all qualities for writing and drawing. Books and paper ruled for music. All sorts of floral paper, Indian-style decorated papers, damasked, and others which he uses for hangings, screens and folding screens. Registers in all sizes, ruled for foreign accounts in double columns and diaries. Boxes for offices, pocket writing cases and writing cases for desks, leather portfolios and leather tablet books, closing with a key, ornamented in gold and silver. Dutch quills, Spanish wax, penknives, scrapers, real concentrated lustrous ink and all sorts of merchandise for offices. In Paris
Language:
French

History

Provenance:
Possibly acquired by Baron Ferdinand de Rothschild (b.1839, d.1898) before 1897, but may be a later addition by another member of the family; inherited by his sister Alice de Rothschild (b.1847, d.1922); inherited by her great-nephew James de Rothschild (b.1878, d.1957); bequeathed to Waddesdon The Rothschild Collection (The National Trust) in 1957.
Part of:
Recueil d'adresses: A collection of sixteenth, seventeenth, eighteenth and nineteenth century French, German, Belgian, Swiss, Dutch, Italian and Spanish trade cards, labels, wrappers, advertisements and related commercial ephemera bound in four volumes. 3686.1-4
Collection:
Waddesdon, The Rothschild Collection (The National Trust)
Bequest of James de Rothschild, 1957

Bibliography

Bibliography

Christine Velut; Décors de papier. Production, commerce et usages des papiers peints à Paris, 1750-1820; Paris; Monum, éditions du patrimoine; 2005; p. 92; illustrates an example of the print from a private collection.
John Grand-Carteret; Papeterie et papetiers de l'ancien temps; Paris; Georges Putois; 1913; pp. 288-89; illustrates an example of the card.

Related literature

Leonard N Rosenband, Jean-Baptiste Réveillon: A Man on the Make in Old Regime France, French Historical Studies, 20, 1997, 481-510. esp. pp. 496 and 487 on dates of business
Christine Velut; Décors de papier. Production, commerce et usages des papiers peints à Paris, 1750-1820; Paris; Monum, éditions du patrimoine; 2005. pp. 25-155, on Réveillon.
John Grand-Carteret; Papeterie et papetiers de l'ancien temps; Paris; Georges Putois; 1913. p. 332, on Boucherez sale.

Indexed terms

People as Subject:
Réveillon, Jean-Baptiste (b.1725, d.1811)
Conti, Princess Marie Fortunée de (b.1731, d.1803)
Provenance Person:
Rothschild, James de (b.1878, d.1957)
Rothschild, Baron Ferdinand de (b.1839, d.1898)
Rothschild, Alice de (b.1847, d.1922)
Research Keywords:
Social Networks
Invention & Novelty
Variety of Products/Consumption
Women as Consumers/Consumption
Music Culture
Imitation
Quality Issues/Consumption
Asian Imagery
Fine Arts
Revolutions & Social Conflict
Men as Proprietors/Consumption
European Trade/Trade Routes
Collecting
Ephemera
Subjects:
Decorative Motifs & Patterns/Flower Motifs
Decorative Motifs & Patterns/Leaf Motifs/Acanthus Motifs
Work & Occupations/Social Rank/Nobility
Nature, Landscape & The Elements/Flowers
Architecture/Architectural Features
Objects/Shop Goods
Interiors/Domestic
Heraldry/Coat of Arms
Work & Occupations/Industrial & Crafts/Manufacturing
Work & Occupations/Trade & Commercial/Merchant
Heraldry/Heraldic Devices
Work & Occupations/Trade & Commercial/Stationer
Objects/Reading, Writing & Printed Matter/Writing Materials
Objects/Reading, Writing & Printed Matter/Stationery
Objects/Religious & Ceremonial/Crown
Objects/Reading, Writing & Printed Matter/Musical Score
Objects/Clothing & Personal Effects/Fan
Objects/Reading, Writing & Printed Matter/Book
Objects/Furnishings/Screen
Objects/Vessels & Containers/Box
Objects/Furnishings/Candlestick
Objects/Furnishings/Wall Coverings
Objects/Armour & Weaponry/Shield
Decorative Motifs & Patterns/Draperies & Ribbons
Decorative Motifs & Patterns/Flower Motifs/Festoons
Decorative Motifs & Patterns/Flower Motifs/Fleurs-de-lis
Decorative Motifs & Patterns/Panels, Plaques, Medallions
Decorative Motifs & Patterns/Scroll Motifs
Decorative Motifs & Patterns/Shell Motifs
Decorative Motifs & Patterns/Trophies
Place as Subject:
Paris, France
Holland, Netherlands
India
Spain
Genres:
Still Life

Other details

Location of Premises:
rue de l'Arbre-Sec, Paris
(près de la rue des Fossés)
Shop Sign:
Armes de Son A.S. Madame La Princesse de Conty, Aux
Trades (Original Language):
papetier/Stationery goods activities
Products:
BATTU
PAPIER
PAPIER
VERNI
ECRITURE
L
PAPIER
POUR
ÉCRITURE
DESSIN
LE
PAPIER
POUR
DE
LIVRES
MUSIQUE
REGLES
REGLÉS
A
MUSIQUE
PAPIER
REGLE
RÉGLÉ
À
A
FLEURS
PAPIERS
À
COMPTES
DES
ETRANGERS
REGISTRES
RÉGISTRES
ÉTRANGERS
JOURNAUX
DE
ECRITOIRES
POCHE
ÉCRITOIRES
DE
ECRITOIRES
TABLE
ÉCRITOIRES
PORTEFEUILLES
A
CLEF
FERMANTS
TABLETTES
À
D
HOLLANDE
PLUMES
CIRE
D
ESPAGNE
CANIFS
GRATOIRS
DOUBLE
ENCRE
ET
LUISANTE
A
BUREAUX
DES
L
MARCHANDISES
USAGE
À
DAMASSES
DAMASSÉS
PAPIERS
DE
MAROQUIN
TABLETTES
ARGENT
D
GARNIES
TABLETTES
D
GARNIES
OR
TABLETTES
INDIENNES
PAPIERS
LAVE
LAVÉ
PAPIER
DORE
DORÉ
PAPIER
GLACE
GLACÉ
PAPIER
D
HOLLANDE
PAPIER
A
ECRANS
MAINS
À
ÉCRANS
ECRANS
ÉCRANS
ECRANS
PAPIERS
POUR
ÉCRANS
PAPIERS
PARAVENTS
POUR
PARAVENTS
DE
FACON
FAÇON
PAPIERS
TAPISSERIE
BOITES
BOÎTES
BUREAU
DE
CRAYONS
PORTE